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New Directions in The Global Soft Drinks Market 2011
Leatherhead Food International, Dec 2011
The global soft drinks industry continues to develop in new directions. With health driving the market to an ever greater degree, manufacturers are increasingly reformulating their products to reduce sugar and fat levels, as well as removing artificial ingredients and additives to cater towards the desire for more natural drinks. Other growth areas include ready-to-drink (RTD) tea and coconut water, although sales of the latter remain in their infancy across most parts of the world.
New Directions in the Global Soft Drinks Market:
- Reviews the major sectors of the world soft drinks industry, namely carbonated beverages, sports/energy drinks, fruit juices/drinks, bottled and mineral water, ready-to-drink (RTD) tea and coconut water.
- Discusses the various ingredients now found within the soft drinks market, as well as industry structure and trends in new product activity. For each sector, historical market size data (covering the period between 2006 and 2010) is presented for the global market, with the world's leading countries ranked afterwards in value and volume terms.
- Reviews global market trends, focusing upon areas such as segmentation and ingredient usage.
- Includes competitor analysis, recent new product activity and future market directions.
Geographic scope
This report discusses the global soft drinks market for each sector. Where possible, sales are broken down according to the following regions:
- Europe
- North America
- Latin America
- Asia-Pacific
- Australasia
- Middle East/Africa
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