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Malaysia Consumer Electronics Report Q1 2012
Business Monitor International, Nov 2011, Pages: 50
Malaysia Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Malaysia's consumer electronics industry.
Malaysia’s consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV devices, was projected at about US$11.5mn in 2012. This is expected to increase to US$14.4bn by 2016, driven by rising incomes and growing affordability of key products. Demand will grow at a CAGR of about 6%, as Malaysian consumers regain confidence.
We believe economic growth will moderate in 2012, but overall Malaysian spending on consumer electronics will remain robust in key product segments such as LED TV sets. Malaysia has also emerged as one of the fastest-growing regional smartphone markets. Vendors will continue to target products innovation to drive revenues, with growth areas including smartphones, notebooks and HDTV.
Computers
Computers accounted for about 24% of Malaysian consumer electronics spending in 2011. BMI forecasts Malaysian domestic market computer hardware sales (including notebooks and accessories) of US$2.8bn in 2012. Computer hardware CAGR for the 2011- 2016 period is forecast at about 8%, with household PCs penetration in Malaysia still low, particularly in rural areas.
AV
AV devices are expected to account for about 10% of Malaysian consumer electronics spending over BMI’s fiveyear forecast period. Malaysia’s domestic AV device market is projected at US$968mn in 2012. The market is expected to grow at a CAGR of 5% between 2012-2016, to a value of almost US$1.2bn in 2016. In 2010 LED backlit models in the 40- and 42-inch range were popular, fuelled by promotions from retailers.
Mobile Handsets
Malaysian mobile handset sales accounted for about 67% of Malaysian consumer electronics spending in 2011.
Malaysian market handset sales are expected to grow to 9.4mn units in 2016, as mobile subscriber penetration passes 133%. Growth will be slower than in the preceding five years due to slowing subscriber growth, but opportunities in Malaysia’s youthful market will be driven by demand for smartphones, which in 2012 could account for twothirds of Malaysian handset sales.
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