Smartphone App Market Monitor Vol.4: Including special interest chapter on Mobile Payments

Research2Guidance, November 2011, Pages: 58

The Smartphone App Market Monitor is a comprehensive information source on the smartphone device and application market. In addition to Q3. market updates, this volume also includes a look at trends in mobile payments, including mobile payment technologies and vendors.

The smartphone app market is dynamic in a way not seen before in the mobile world. For over three years research2guidance has been following the changes in the market, while developing better ways to understand and interpret those changes. By comparing and evaluating different sources, the Smartphone App Market Monitor seeks to provide the most comprehensive picture of the app market available.

To keep pace with the latest trends, amend and revise forecasts as well as inform readers about key topics, this report is updated and extended every quarter. As the market monitor is designed to support internal discussions and business decisions, content is presented as much as possible in graphs and tables to make a key tool for any app publisher, app developer, app store and platform owner.

Benefits of the Smartphone App Market Monitor:

- Immediate usage: Content is presented in charts and graphs for easy interpretation.
- Stay updated: Renewed Quarterly.
- One source for: Market share data, users, downloads, prices, app stores and much more.
- Growing content base: Research areas are constantly extended.
- High quality: Content is backed up by more than one source to insure high quality of results.

PLEASE NOTE:

The PowerPoint prices above represent a bundle of the PDF report and all graphs and tables used in the report as an additional PowerPoint (PPT) package. The PPT slides allow content to be easily dragged-and- dropped into presentations.

The subscription price represents 4 annual editions of the PDF and PPT bundle - and is a 42% saving on purchasing four individual bundles.

TABLE OF CONTENTS

1 PREFACE
2 QUARTERLY UPDATE ON THE SMARTPHONE MARKET
2.1 GLOBAL SMARTPHONE MARKET (PENETRATION, MARKET SHARES & SHIPMENTS)
2.2 APP STORE PERFORMANCE BENCHMARKING
2.3 DETAILED APP STORE FACTS AND FIGURES (2009 Q1-2011 Q3)
2.4 SMARTPHONE APPLICATIONS MARKET SIZE
3 SPECIAL INTEREST CHAPTER: MOBILE PAYMENTS MARKET
3.1 CHARACTERIZING MOBILE PAYMENTS
3.2 MOBILE PAYMENT TECHNOLOGIES
3.3 MARKET OUTLOOK

List of Figures

Figure 1: Smartphone share of global mobile device shipments (‘07 Q1 – ‘11 Q 3)
Figure 2: Number of smartphones shipped per platform (‘08 Q 3 – ‘11 Q3)
Figure 3: Market share smartphone operating systems by shipments (‘09 Q1 – ‘11 Q3)
Figure 4: New app store launches (‘00 – ‘11 Q3)
Figure 5: Number of smartphone application stores (‘07 – ‘11 Q3)
Figure 6: Number of applications published in marketplaces (‘07 – ‘11 Q3)
Figure 7: Number of applications per platform (‘08 Q3 – ‘11 Q3)
Figure 8: Number of applications per platform in smaller stores (‘08 Q3 – ‘11 Q3)
Figure 9: Newly added applications per platform (‘08 Q3 – ‘11 Q3)
Figure 10: Newly added applications per platform in smaller stores (‘09 Q2 – ‘11 Q3)
Figure 11: Number of apps per developer and per 1,000 users (‘11 Q3)
Figure 12: Average displayed paid app price in official OEM&OS app stores (‘09 Q4 – ‘11 Q3)
Figure 13: Average total daily downloads per application store (in millions) (‘09 Q4 – ‘11 Q3)
Figure 14: Average total daily downloads in smaller stores (in millions) (‘09 Q4 – ‘11 Q3)
Figure 15: Average daily downloads per app (‘09 Q4 – ‘11 Q3)
Figure 16: Application store share of total application downloads per period (‘08 – ‘11 Q3)
Figure 17: Niche stores classification (‘11 Q3)
Figure 18: Niche app store launches by type (‘99 – ‘11)
Figure 19: Niche stores by type (‘11 Q3)
Figure 20: Installed base of application shoppers (in millions) (‘07 – ‘11 Q3)
Figure 21: Total smartphone application downloads (in millions) (‘07 – ‘11 Q3)
Figure 22: Paid smartphone application download revenue (in million usd) (‘07 – ‘11 Q3)
Figure 23: Mobile payment milestones and mobile phone penetration
Figure 24: Categorizing mobile payments
Figure 25: Mobile technologies by category
Figure 26: Premium sms and dmb payment processes
Figure 27: Example of mobile web payment with google wallet
Figure 28: NFC phones overview
Figure 29: Starbucks rewards and 2d barcode mobile app
Figure 30: Mobile payment transaction value forecast ‘08-‘15 (in billion USD)
Figure 31: Potential mobile payment user base

List of Tables

Table 1: Number of smartphones (in millions) shipped per platform (‘08 Q3 – ‘11 Q3)
Table 2: Smartphone operating systems’ market share by shipments (‘09 Q1 – ‘11 Q3)
Table 3: Avg. displayed paid app price (in USD) in OEM&OS app stores (‘09 Q4 – ‘11 Q3)
Table 4: Average total daily downloads per application store (in millions) (‘09 Q4 – ‘11 Q3)
Table 5: Average daily downloads per app (‘09 Q4 – ‘11 Q3)
Table 6: Number of apps per category, new adds, growth rates (apple) (‘10 Q4 – ‘11 Q3)
Table 7: Number of apps per category, new adds, growth rates (android) (‘10 Q4 – ‘11 Q3)
Table 8: Number of apps per category, new adds, growth rates (blackberry) (‘10 Q4 – ‘11 Q3)
Table 9: Application stores list (2011 Q3)
Table 10: Key facts and figures of major OS&OEM application stores (1/3)
Table 11: Key facts and figures of major OS&OEM application stores (2/3) (‘09 Q1 – ‘11 Q3)
Table 12: Key facts and figures of major OS&OEM application stores (3/3) (‘09 Q1 – ‘11 Q2)
Table 13: Key facts and figures of major independent full-catalogue stores (1/2)
Table 14: Key facts and figures of major independent full-catalogue stores (2/2)
Table 15: MNO application stores monitor: key facts and figures (1/2)
Table 16: MNO application stores monitor: key facts and figures (2/2)
Table 17: Actions not considered to constitute a mobile payment
Table 18: Mobile wallet vendors
Table 19: Mobile merchant vendors

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