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Resorts: Management and Operation, 3rd Edition
John Wiley and Sons Ltd, June 2012, Pages: 480
The 3rd Edition of Resorts: Management and Operation is a summary of almost 30 years of thought, analysis, and research into the field of resort management written from a business viewpoint yet takes into account the unique structure of resorts. The text is divided into three sections. Each section has a philosophical basis for the inclusion of the subsequent principles and practices.
The first section covers major types of resorts: those that are mountain-based, beach-based and golf/tennis based. Two chapters are devoted to each of the various resort types. The first chapters of each resort type focuses on development issues with the impact on operations noted throughout. The second chapter in each resort type deals with guest profiles and management issues. The second section highlights what makes managing a resort different from managing a 'regular' hotel. The final section features a newly expanded chapter on spas, pools, and indoor water parks along with individual chapters on specialty resorts, cruise ships and casinos, reflecting the importance of these types of properties.
New to this Edition
- Expanded coverage of sustainable development and ecotourism.
- Newly added major sections on resort operations and revenue management.
- Additional features per chapter, such as added sidebars on careers, new Quick Getaways feature boxes on resort principles and practices, and web video links.
- The Third Edition has undergone a general revision to update the overall currency of the content.
Hallmark Features:
- A summary of almost 30 years of thought, analysis, and research into the field of resort management, written from a business viewpoint - yet takes into account the unique structure of resorts
- Sections cover: types of resorts; managing a resort vs. a 'regular' hotel; and spas, pools, and indoor water parks
- Other individual chapters feature specialty resorts, cruise ships and casinos, reflecting the importance of these types of properties
* This title is pre-publication and is due to be released in June 2012. Order now at this special pre-publication price.
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