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Global Market for Natural & Organic Personal Care Products
Organic Monitor, Dec 2011, Pages: 105
Demand for Natural & Organic Beauty Goes International
Consumer demand for natural & organic personal care products is becoming global, with sales rising in all major geographic regions.
Although most sales are concentrated in Europe and North America, the highest growth rates are occurring in other regions. Growing consumer demand for cosmetics & toiletries without synthetic chemicals is the major driver of market growth. Natural & organic products are becoming widely available as penetration increases across retail and non-retail channels.
Healthy growth rates are attracting new entrants into the market. Large cosmetic brands are increasing market share by either the acquisition route or launching natural / organic lines. Many newcomers, including Henkel, Garnier and Amore Pacific, have developed certified lines of popular products. New brands targeted at mainstream retailers are also developing a strong market presence.
This report analyses the global market for natural & organic personal care products. Future growth projections are given until 2017, as well as market drivers, restraints, competitive developments and retailing trends.
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