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Content Delivery Networks Business Transformation and Market Analytics 2012-2014

Description:
U.S.-based CDNs (Content Delivery Networks) are tenaciously adapting their technologies, services, account and business strategies to address new markets of opportunity, concurrently improving top line revenue by 17.7% in 2011 to $1.86 billion, an estimated 65% of the global total. In response to, and in anticipation of, the market's rapid evolution and appetite for delivery efficiency, reach and scale, CDNs have channeled R & D investments and global sales initiatives into value added services (i.e. site and application acceleration, content transformation, cloud, analytics, mobile and workflow). Moreover, CDNs are actively licensing technology appliances and software into carrier class networks globally, and cutting more reseller deals to maximize infrastructure IP and the bit expertise inherent in their distributed networks. This thoroughly researched report reveals 49.7% of sector revenue was generated from media and entertainment accounts, including professional video, UGC video, streaming music, video advertising and mobile video, along with movie, TV, music and podcast downloads. Each category is analyzed utilizing AccuStream's comprehensive and proprietary media consumption databases, with usage calculated against byte/bit pricing, yielding percent of contract value made up of core bandwidth services. As bandwidth prices continue to decline, revenue growth (forecast at 20% through 2014) is predicated on CDNs selling more solutions per unique account, and reflected in improved sector MRR for 2011. CDN direct and indirect accounts combined reached 20,045 (up 19.2%), averaging $9,210 in MRR for the year, a 17.6% increase over 2010, and the first uptick since the sector squeezed out a 5.6% gain in 2008. CDNs analyzed include Akamai Technologies, Limelight Networks, BitGravity, CDNetworks, EdgeCast, Mirror Image, Level 3, Internap, Highwinds, Cachefly, Cotendo, new disruptive pricing entrant 3Crowd Technologies, among others. The report includes detailed analyses of server infrastructure, gigabytes delivered by content category, cap ex, transit and retail pricing, billing models, account share by content vertical, plus extensive Q & A's with the sector's leading management, technology and sales talent.
 
Contents:
EXECUTIVE SUMMARY
CDN Market Performance Dynamics and Business Trends 2011 – 2014
CDN revenues estimated at $1.86 billion in 2011, 65.6% of the global total
Global CDN Market Value: 2006 – 2011
CDN Revenue Growth Rates: 2004 – 2012
Retail contracts continue to grow at double-digit rates
The differential between account growth and revenue growth is narrowing as value add solutions contribute to the top line
CDN Revenue and Account Growth Rate Comparison: 2006 – 2011
Server deployment growth rates are consistently higher than account growth rates
Server Deployment And Account Growth Comparison: 2006 – 2011
Retail contract pricing for bandwidth exhibited a slower rate of decline in 2011 compared to 2010 and 2009
Retail Contract Pricing: Gigabyte Delivery and Annual Unit Declines 2006 – 2011

CDN TERMINOLOGY DEFINITIONS

SECTION ONE
Introduction and 2011-2014 Overview
CDN Sector Embraces a Phase of Re-Invention, Re-Positioning and Business Transformation
CDN Market Performance Dynamics and Business Trends 2011 – 2014
CDN Revenue, Market Share, Account Growth and Cap Ex Analytics
CDN Annual Accounts: 2005 - 2011
CDN Account Share: 2010 - 2011
CDN Revenue 2010 - 2011
CDN Cap Ex Investment: 2007 – 2011
CDN Market Revenue Analysis: 2003 - 2014
CDN Monthly Recurring Revenue Analysis: 2005 – 2011
Media and Entertainment Percent CDN Revenue: 2006 – 2011
CDN Market Pricing, Discounting and Streaming Media Encode Rates
CDN Revenues Estimated at $1.86 Billion in 2011, 65.6% of the Global Total
Global CDN Market Value (Delivered by Domestic vs. International CDNs)
CDN Revenue Growth Rates Historically Accelerate Through the Year
CDN Revenue 2010 - 2011
Retail Contracts Continue to Grow at Double-Digit Rates
CDN Annual Accounts: 2005 - 2011
The Differential Between Account Growth and Revenue Growth is Narrowing As
Value Add Solutions Contribute to the Top Line
CDN Revenue and Account Growth Rates: 2006 - 2011
CDN MRR Averages $9,210 in 2011
CDN Monthly Recurring Revenue Analysis: 2005 – 2011
Entertainment and Media Accounted for 49.7% CDN Revenue in 2011
Entertainment Media Revenue Share of CDN Market: 2006 - 2011
Media and Entertainment CDN Contract Value Closing in on $1 Billion in 2011
Total Media and Entertainment CDN Contract Value: 2006 - 2011
CDN Sever Deployments Increased by 30% in 2011
CDN Media Server Deployment: 2005 - 2011
2011 Cap Ex Investment Estimated at a 72% Increase Over 2010
CDN Cap Ex Investment: 2007 - 2011
Server Deployment Growth Rates are Consistently Higher than Account Growth Rates
Cap Ex Analysis: Server Deployments and Account Growth
U.S.-Based CDNs Captures 65.6% of Global Revenue in 2011
CDN Global Market Value Comparison: 2006 - 2011
Commercial Market Value for Audio and Delivery Estimated at $1.1 Billion in 2011
Commercial Bandwidth Market Value: Audio/Video 2006 - 2011
Professional Video Remains the Largest CDN and Commerical Market Value Content
Vertical
Streaming/HTTP Content Category Share: Commercial Market Value 2006 - 2011
CDN Bandwidth Services Category Share: 2010
CDN Bandwidth Services Category Share: 2011
COGS and Retail Contract Analysis Indicate CDN Gross Margins, While Healthy, are Nevertheless Lower for the Core Bandwidth Side of the Business
CDN Bandwidth Costs, Contract and COGS Analysis: 2006 - 2011
Retail Contract Pricing for Bandwidth Exhibited a Slower Rate of Decline in 2
Compared to 2010 and 2009
Retail Contract Pricing: 2006 - 2011
Retail Contract Pricing: 2006 - 2011
Pricing Declines for Retail Contracts are in Equilibrium with Those Seen in the
Wholesale Business in 2011
Annual Pricing Comparison: Retail Versus Transit 2006 - 2011

SECTION TWO
Entertainment and Media: Bandwidth Provisioning and Commercial Market Value
Analytics 2011
Retail Commercial Market Value of Media and Entertainment Estimated at $1.3 Billion in 2011
CDN Bandwidth Services Category Share: 2011
CDN Bandwidth Services Category Share: 2010
Professional Video Content Categories Including Advertising Networks and Download
Media are Highly Penetrated by CDNs
2011 Full Year Estimates: Bandwidth Services Analysis by Content Vertical
Online Music Listening Hours per Month Average 1.51 Billion in 2011 (Including
Individual Track Plays)
Online/Mobile Music and Track Play Listening Hours: Bandwidth Services Analysis and Market Size
Online/Mobile Music and Track Plays: Bandwidth Services Analysis and Market Size
Professional Video Averaged 7.64 Billion Views per Month in 2011, with an Average of 600+ Kbps Encode Rate
Online Video: Professional Entertainment and Media Bandwidth Services Analysis and Market Size
UGC Views are Averaged an Estimated 24.6 Billion per Month in 2011
UGC Video Pricing and Market Analysis: 95th Percentile Analysis
Pre Roll Advertising As a Media Type and Marketing Vehicle Has Expanded
Dramatically Over the Past Two Years; There is Now an Average of 13.8 Billion
Pre Roll Ads Delivered per Month in 2011/2012
Advertising: Pre Roll Video Bandwidth Services Analysis and Market Size
In-Page Video Impressions Averaged an Estimated 32.4 Billion Delivered per Month in 2011
In-Page Video Advertising: Bandwidth Services Analysis and Market Size
Music Downloads Were an Estimated 6.5 Billion Units in 2011; Movie and TV Show
Downloads at 242 Million
Download Bandwidth Services Analysis and Market Size
Mobile Video and Video Advertising Views Average 3.6 Billion per Month in 2011
(U.S. Only, Excluding International Views, Which Account For Approximately 73% of YouTube Total Views)
Mobile Video: Bandwidth Services Analysis and Market Size
Podcast Downloads (Audio and Video) are Forecast at 8.9 Billion in 2011
Podcasting Bandwidth Services Analysis and Market Size
Transit Commercial Market Value Analysis: 2011
Internet Radio: Backhaul Bandwidth Services Market Value (95th Percentile Analysis)
Professional Video: Transit Bandwidth Services Market Value (95th Percentile Analysis)
User Generated Video Transit Pricing and Market Analysis (95th Percentile Analysis)
Video Advertising: Pre Roll Transit Bandwidth Services Market Size (95th Percentile Analysis)
In-Page Video Advertising: Transit Bandwidth Services Market Size (95th Percentile Analysis)
Download Transit Bandwidth Services Market Size (95th Percentile Analysis)
Mobile Video Views and Advertising: Transit Bandwidth Services Market Size (95th Percentile Analysis)
Podcasting Transit Bandwidth Services Market Size (95th Percentile Analysis)

SECTION THREE
CDN Revenue, Account Share and Operational Analytics
CDN Revenue is Estimated at $1.86 Billion in 2011
CDN Market Revenue Analysis: 2003 - 2014
Akamai Generates 63.2% of Segment Revenue in 2011
CDN Revenue 2010 - 2011
Akamai Powers 20% of Total Unique CDN Accounts in 2011; Edgecast 15.5%
CDN Account Share: 2010 - 2011
CDN Accounts Number 20,045 at Year End 2011
CDN Annual Accounts: 2005 - 2011
CDN Account Growth and Revenue Growth Differential Narrows Substantially in 2011
CDN Revenue and Account Growth Rates: 2006 - 2011
MRR Rebounds in 2011, Up 17.6% Over 2010
CDN Monthly Recurring Revenue Analysis: 2005 - 2011
CDN Segment: Summary Revenue, Account, Performance Metrics and Infrastructure
Profile and Analysis 2003 – 2014 (Part 1)
CDN Segment: Summary Revenue, Account, Performance Metrics and Infrastructure
Profile and Analysis 2003 - 2014 (Part 2)
CDN COGS and Marginal Analysis: 2011
Server Deployments Increased by 30% in 2011
CDN Media Server Deployment: 2005 - 2011
Cap Ex Analysis: Server Deployments and Account Growth

SECTION FOUR
Pro Video Delivery Ranked by CDN Contract/Vendor 2010
CDN/Bandwidth Provisioning 2010
Professionally Produced and Distributed Video: CDN Provisioning 2010
Pro Video Delivery Ranked by CDN Contract/Vendor 2011
Professionally Produced and Distributed Video: CDN Provisioning 2011 Half Year
Analysis

SECTION FIVE
UGC is a Highly Concentrated Content Segment, Predominately Self-Hosted
UGC Video Publishing and Bandwidth Provisioning 2010: CDN Contract Share
UGC Video: 2011
UGC Video Publishing and Bandwidth Provisioning 2011 YTD: CDN Contract Share
UGC and Social Media Video: CDN Contracts 2011 YTD

SECTION SIX
Online/Mobile Music Listening and Song Play Hours Dominated by Pandora and
Shoutcast, Two Self-Hosted Brands
Online/Mobile Music Listening Hours by Bandwidth Provider: 2010
Online/Mobile Music Listening and Song Play Hours 2011
Online/Mobile Music Listening Hours by Bandwidth Provider: 2011 YTD
Internet Music Radio Listening Hours and Bandwidth Provisioning: 2011

SECTION SEVEN
Q & A's
3CROWD TECHNOLOGIES
AKAMAI TECHNOLOGIES
ALCATEL-LUCENT
BITGRAVITY
CACHEFLY
CDNETWORKS
COTENDO
DACAST
EDGECAST
HIGHWINDS
INTERNAP
LEVEL 3
LIMELIGHT NETWORKS
LIQUID WEB
MIRROR IMAGE
PANDO NETWORKS
WOWZA MEDIA SYSTEMS
 
Contents:
Accustream Research: CDNs Embrace Dynamic Product And Business Transformation; New Services Essential To Double-Digit Growth In Revenue And Customer Additions


U.S.-based CDNs (Content Delivery Networks) are tenaciously adapting their technologies, services, account and business strategies to address new markets of opportunity, concurrently improving top line revenue by 17.7% in 2011 to $1.86 billion, an estimated 65% of the global total.

In response to, and in anticipation of, the market's rapid evolution and appetite for delivery efficiency, reach and scale, CDNs have channeled R & D investments and global sales initiatives into value added services (i.e. site and application acceleration, content transformation, cloud, analytics, mobile and workflow).

Moreover, CDNs are actively licensing technology appliances and software into carrier class networks globally, and cutting more reseller deals to maximize infrastructure IP and the bit expertise inherent in their distributed networks, according to a sector report by AccuStream Research.

The report, CDN Business Transformation and Market Analytics 2012 - 2014, reveals 49.7% of sector revenue was generated from media and entertainment accounts, including professional video, UGC video, streaming music, video advertising and mobile video, along with movie, TV, music and podcast downloads.

Each category is analyzed utilizing AccuStream's media consumption databases, calculated against byte/bit pricing, yielding percent of contract value made up of core bandwidth services.

As bandwidth prices continue to decline, revenue growth (forecast at 20% through 2014) is predicated on CDNs selling more solutions per unique account, and reflected in improved sector MRR for 2011.

CDN direct and indirect accounts combined reached 20,045 (up 19.2%), averaging $9,210 in MRR for the year, a 17.6% increase over 2010, and the first uptick since the sector squeezed out a 5.6% gain in 2008.

CDNs analyzed include Akamai Technologies, Limelight Networks, BitGravity, CDNetworks, EdgeCast, Mirror Image, Level 3, Internap, Highwinds, Cachefly, Cotendo, new disruptive pricing entrant 3Crowd Technologies, among others.

The report includes detailed analyses of server infrastructure, gigabytes delivered by content category, cap ex, transit and retail pricing, billing models, account share by content vertical, plus extensive Q & A's with the sector's leading management, technology and sales talent.
 
Companies Mentioned
- 3crowd Technologies
- Akamai Technologies
- Alcatel-Lucent
- Bitgravity
- Cachefly
- Cdnetworks
- Cotendo
- Dacast
- Edgecast
- Highwinds
- Internap
- Level 3
- Limelight Networks
- Liquid Web
- Mirror Image
- Pando Networks
- Wowza Media Systems
 
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