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Global Higher Education Technology Transfer Office Outreach & Marketing Activities
Primary Research Group, Dec 2011, Pages: 102
Derived from our popular Global Higher Education Technology Transfer Office Benchmarks, this condensed report focuses solely on internal and external marketing efforts, developments in public relations, and the partnerships formed by tech transfer offices. With over 200 tables broken out by country, enrollment, technological area, institution, and number of employees, the report follows office trends and practices concerning invention disclosure reports, detailing the number of reports received each year since 2009 as well as the roles faculty members play in these processes. Among other concerns, the report investigates the public relations efforts of these offices, outlining department spending habits on several vehicles of marketing, including web advertising, mass mailings, and video and media productions. Do these offices partner with any foreign universities? Do they partner with any industry or company groups? These questions and more are answered in this 102-page report based on information provided by 35 university technology transfer offices in the US, the UK, and Europe.
This 102-page report is derived from our popular Global Higher Education Technology Transfer Office Benchmarks an extensive study based on information provided by 35 university technology transfer offices in the US, the UK, and Europe. This condensed incarnation focuses solely on internal and external marketing efforts, developments in public relations, and the partnerships formed by tech transfer offices. With over 200 tables, the report follows office trends and practices concerning invention disclosure reports, including the roles played by faculty members. The report investigates the public relations efforts of these offices, outlining departmental spending habits on several vehicles of marketing, including web advertising, mass mailings, and video and media productions. Do these offices partner with any foreign universities? Do they partner with any industry or company groups? These questions and more are answered.
Just a few of the many findings from this report are:
- US universities, on average, generate 68% more invention disclosure reports than universities abroad
- Just 6.54% of the offices surveyed use an outside public relations firm
- Universities with an enrollment under 10,000 students spent an average of nearly $6,000 on the printing of promotional materials in 2010
- Offices in the Energy field had, on average, more professionals dedicated to spin out companies in 2011 than any other technological areas, surpassing all others by a nearly 2:1 margin
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