Functional Foods in Asia Pacific: Technology Benchmarking and Stakeholder Analysis

Frost & Sullivan, July 2011, Pages: 103

This research service provides an overview into the functional foods market within the Asia Pacific region. It endeavors to provide an insight into the technology benchmarking as well as stakeholder analysis of the different industry participants within the functional foods industry. The study also highlights the key Research and Development trends that are emerging amongst the industry participants. In addition, the research service emphasizes on the key stakeholders within Asia Pacific, current industry initiatives as well as standards and regulations that have been observed for Japan, Korea, India, China and South East Asian (SEA) countries.

This Frost & Sullivan research service titled Functional Foods in Asia Pacific--Technology Benchmarking and Stakeholder Analysis offers a comprehensive analysis of functional foods, their research and developmental trends, key market stakeholders, and industrial initiatives, along with other informative data about the functional foods market within the Asia Pacific region. Important drivers and restraints are also discussed.

Technology Overview

Widening Consumer Base to Enhance Revenue Potential

Continued research into their potential health benefits and disease prevention abilities is significantly boosting awareness and usage of functional foods within the Asia Pacific region. Within Asia Pacific, foods with health benefits have a long history of consumption, with several functional food types forming a staple part of Asian diets. This is now translating into a rising trend of academic research and clinical studies to validate the safety and efficacy of these functional ingredients.

“Previously, the consumption of functional foods was predominantly accepted by a small range of consumers, such as elderly people or those with poor health,” notes the analysts of this research. “Currently, however, there are various types of functional foods and beverages available to cater to a diverse range of age groups and health issues.”

Validation of Health Claims is Critical to Boosting Consumer Confidence and Uptake

While there is tremendous potential for revenue growth, issues related to taste, texture, and performance continue to challenge market participants. The absence of standard identification and validation procedures to evaluate the relevant benefits or risks also threatens market prospects. The view that functional foods prevent rather than cure ailments is further dampening market potential. “There has been substantial negative focus on the effects and benefits of functional foods,” explain the analysts. “Moreover, functional foods are known to be less appealing than other foods on account of taste and texture.” The lack of standard risk markers makes it difficult for consumers to comprehend the effectiveness of certain functional foods. They are also uncertain about the health claims made by product manufacturers.

Functional food manufacturers should establish identification and validation standards to help consumers better understand the benefits and risks inherent in their products. They should also undertake research to improve the taste and texture of their products. “Many countries have, or are in the process of establishing, special regulation and laws for functional food production,” state the analysts. “Consumers are more likely to trust products that comply with these regulations.” In addition, market participants should conduct information dissemination campaigns to explain the benefits and importance of functional foods. This would give the public greater insights into the true benefits of functional foods.

1. Research Scope and Technical Insights--Research Process and Methodology

2. Executive Summary
2.1 Key Findings of Trends in Asia Pacific
2.2 Overview/Categorization--Functional Foods
2.3 Top Health Issues in Asia Pacific Functional Foods Research and Development Trends
2.4 Key Challenges of the Functional Foods Market in APAC (Overview)
2.5 Key Drivers of the Functional Foods Market in APAC (Overview)
2.6 Examples of Functional Food Players and Common Products found in APAC

3. Technology Snapshots and Trends
3.1 Technology Capability
3.2 Technology Maturity and Readiness Levels

4. Stakeholder, Industry Initiatives, and Applications Targeted
4.1 Impact of Key Drivers and Challenges
4.2 Stakeholder Activities
4.3 Industry Initiatives

5. Key Stakeholder Analysis
5.1 Functional Foods Product Value Chain
5.2 Competitive Forces within the APAC Functional Foods Industry
5.3 Strategies and R&D Trends
5.4 Functional Foods Research and Development Trends

6. Regional Technology Benchmarking and Analytical Hierarchy Process (AHP)
6.1 Regional Prioritization--Analytical Hierarchy Process (AHP)
6.2 Analytical Hierarchy Process Decision Tree
6.3 AHP Computation Results
6.4 Technology Benchmarking--Maturity of Research and Development

7. Some Key Patents in the Asia Pacific Region (2010-2011)

8. Key Contacts

9. Abbreviations

10. Decision Support Tables

11. About Frost & Sullivan

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