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South African Surfactants Market
Frost & Sullivan, April 2011, Pages: 87
This research service provides an in-depth analysis on the South African surfactants market. It also quantifies and forecasts the total market as well as the four main product segments. The product segments analysed include anionic, non-ionic, cationic and amphoteric surfactants. The research service also quantifies and forecasts the revenue contribution of each product segment from 2009 to 2016. It provides insight into the key challenges, market drivers and restraints and provides a competitor analysis that describes the distribution channel and the key distributors.
This Frost & Sullivan research service titled South African Surfactants Market provides a comprehensive overview of the market, including key drivers, restraints and industry challenges. It assesses the competitive structure and distribution channels and identifies critical success factors for suppliers. Revenue forecasts, analysis of end-user trends and an opportunity analysis of the individual product segments are also provided. The research also offers strategic recommendations. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets’ applications: household detergents and cleaning products, industrial and institutional cleaning products, and personal care products. Anionic, nonionic, cationic and amphoteric surfactants are covered in the research.
Market Overview
Demand for Household and Personal Care Consumer Products to Fuel Market Expansion
The recovery of the manufacturing sector in South Africa has boosted demand for chemicals and raw materials. Furthermore, increased consumer spending is resulting in greater demand for consumer products. These trends are having a positive ripple effect on the uptake of surfactants, a key ingredient in personal care and cleaning products. The growth in consumer demand is the key driver for the expansion of the household and personal care applications of surfactants.
“South Africa’s economic growth over the last decade has led to rising consumer income,” notes the analyst of this research, Kholofelo Maele. “This has increased buying power, resulting in higher demand for personal care products as well as household detergent and cleaning products.” Growth in the application of industrial and institutional cleaning products has been driven by the increased expenditure within public institutions, especially health facilities. This has also contributed significantly to growth in the surfactants market.
Limited Manufacturing Capacity Threatens the Future of Local Companies
The limited manufacturing capacity for surfactants in the country is a key challenge. This has resulted in South Africa being highly dependent on imports. It has also rendered market participants vulnerable to global price fluctuations while procuring these products.
“Increasing local manufacturing capacity and offering consultation and support services will give local surfactant manufacturers a competitive edge over imported-product suppliers,” advises Maele. “At the same time, distributors will need to continue providing end users with value-added services, which will help minimise the probability of end users switching between suppliers to get the lowest prices.”
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following applications:
- Household detergents and cleaning products
- Industrial and institutional cleaning products
- Personal care products
By Product:
- Anionic surfactants
- Nonionic surfactants
- Cationic surfactants
- Amphoteric surfactants
Product samples
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