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Cracking the QR Code
NAPCO, Aug 2011
Who’s not talking about QR codes lately? Since appearing on the US marketing scene two years ago, QR codes have revolutionized the way businesses promote their products and brands. So what exactly is this stamp sized, abstract art-looking module? And how can your business benefit from it? Cracking the QR Code outlines how to seamlessly incorporate QR codes into your marketing campaign by explaining:
-How QR codes work and which companies and industries they work for best
-How to implement a marketing strategy for QR codes
-QR code creative best practices
-The future of QR codes and more!
Let Cracking the QR Code teach you how to get a passive prospect to take immediate action. See how QR Codes can successfully transform your marketing efforts and increase traffic to your site. Find out how to integrate QR Codes into your marketing campaign and how to track and measure the results. Learn more about the technology that has revolutionized the way businesses promote their products and brands.
Read case samples from well-known companies using QR Codes, including: Best Buy, Big Fire Wine, Gap, Calvin Klein, Gap, Home Depot, Time Out New York, World Wildlife Federation, Sibcy Cline Real Estate, and more!
Cracking the QR Code helps you navigate your way through this up and coming technology, which has been labeled the “direct link between print and the internet.” In the past year alone, QR codes have skyrocketed in popularity; first quarter 2011 scan rates increased more than 4,500% over first quarter 2010 rates. With numbers like that, it’s difficult to ignore this rising trend in marketing strategy. Don’t get left behind; order your copy of Cracking the QR Code today to learn how you can apply this tool to your business!
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