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Sony Ericsson Mobile Communications AB- Strategy and SWOT Report

MarketLine, Dec 2011, Pages: 37


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Sony Ericsson Mobile Communications AB - Strategy and SWOT Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360° view of the company.

Features:

- Detailed information on Sony Ericsson Mobile Communications AB required for business and competitor intelligence needs
- A study of the major internal and external factors affecting Sony Ericsson Mobile Communications AB in the form of a SWOT analysis
- An in-depth view of the business model of Sony Ericsson Mobile Communications AB including a breakdown and examination of key business segments
- Intelligence on Sony Ericsson Mobile Communications AB’s mergers and acquisitions (M&A), strategic partnerships and alliances, capital raising, private equity transactions, and financial and legal advisors
- News about Sony Ericsson Mobile Communications AB, such as business expansion, restructuring, and contract wins
- Large number of easy-to-grasp charts and graphs that present important data and key trends

Highlights:

Sony Ericsson Mobile Communications (Sony Ericsson or “the company”) offers mobile phones, accessories, content and applications. The company is a joint venture joint venture between the Sony and Ericsson.- Sony Ericsson operates across the Americas, Europe, China and Asia Pacific. The company is headquartered in Lund, Sweden and employs about 7,600 people. The company recorded revenues of E6,293.8 million ($8,357.5 million) during the financial year ended December 2010 (FY2010), a decrease of 7.3% over 2009. The operating profit of the company was E159.5 million ($211.8 million) in FY2010, compared to an operating loss of E1,017.9 million ($1,351.6 million). The net profit was E90.5 million ($120.1 million) in FY2010, compared to a net loss of E835.8 million ($ 1,109.9 million). -Sony bought out Ericsson’s stake in Sony Ericsson and completely owns the company as of October 2011.

Reasons to Purchase:

- Gain understanding of Sony Ericsson Mobile Communications AB and the factors that influence its strategies
- Track strategic initiatives of the company and latest corporate news and actions
- Assess Sony Ericsson Mobile Communications AB as a prospective partner, vendor or supplier
- Support sales activities by understanding your customers' businesses better
- Stay up to date on Sony Ericsson Mobile Communications AB’s business structure, strategy and prospects



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