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Hitting the Email Inbox
NAPCO, Dec 2011
Hitting the Email Inbox: Protect your sender rep, clean up your e-list and improve design to add dollars to your email marketing ROI
Hitting the Email Inbox covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and the connections between email deliverability and ROI.
As any good email marketer today knows, there are a number of obstacles standing between you and your prospect’s inbox. With anti-spam technology becoming more and more powerful and prospects being blitzed by rapidly increasing email volume, an email marketer’s concern isn’t just open rate anymore; it’s getting the email successfully delivered in the first place.
Hitting the Email Inbox: Protect your sender rep, clean up your e-list and improve design to add dollars to your email marketing ROI features five chapters full of industry-proven best practices to achieve maximum inbox delivery.
You’ll also get dozens of surefire tips and methods for improving your deliverability, including:
- Developing a trigger email program
- Segmenting and reviewing your results by service
- Understanding the whitelist/blacklist process
- Using different addresses for different segments of your file
- Not falling into the whole openers/non-openers/clickers trap
- Test mailing at different times of the day
- Being smart about timing
- Use an ECOA service
- Looking into certification, and much more!
The report also includes four detailed case studies, providing practical examples of what email deliverability tactics did and didn’t work for four real-life companies.
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