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Viewing report
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The Art & Science of Multichannel Fundraising
NAPCO, June 2011
Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.
In 'The Art & Science of Multichannel Fundraising' from DirectMarketingIQ, the roadmap to that 'perfectly integrated mix' is thoroughly laid out in over 130 pages -- it's specifically created (and priced) for nonprofits.
First, 9 chapters from leading fundraisers give you the latest best practices in multichannel fundraising, including how to:
-Choose the right channels for your campaign
-Develop creative that works across multiple channels
-Revitalize the direct mail component of your multichannel mix
-Make sure email plays its increasingly important role perfectly
-Seamlessly integrate mobile marketing into the fundraising campaign
-Boost your online strategy with social media
-Create a multichannel donor renewal campaign
-Figure out that you're doing right — via testing and results measurement
-Use all the pieces of the multichannel puzzle
Second, in 8 robust case studies, find out the secrets behind multichannel fundraising campaigns that worked.
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