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East Africa Food and Drink Report Q1 2012
Business Monitor International, Dec 2011, Pages: 106
Business Monitor International's East Africa Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on East Africa's food and drink industry.
There is a lot of room for growth in Kenya's consumer sector. Even though it is not apparent when comparing per capita GDP, Kenya's consumer sector is significantly more developed than Tanzania and Uganda's (its two most prominent neighbours). The domestic food and drink processing industry is much stronger and internal trade systems are more developed, with organised grocery retail outlets much more widespread.
Following a challenging two-year period over 2008 and 2009, as post-election violence and then a sluggish economy reined in private consumption after a period of accelerated growth, Kenya is much more integrated into the global economy than the rest of the East African Community (EAC). Kenya is the EAC's economic hub and its most developed consumer market.
This strong Kenyan view is also backed up by the fact that BMI thinks companies can more efficiently reach the market in comparison to Tanzania and Uganda. Internal trade systems are stronger with mass grocery retail contributing an estimated 5% to consolidated grocery sales compared to a non-Kenyan East African average of about 1%.
Headline Industry Data:
- 2011 per capita food consumption local currency +11.34% y-o-y; forecast compound annual growth between 2011 and 2016 =+10.54%
- 2011 mass grocery retail sales = +23.50% y-o-y; forecast compound annual growth between 2011 and 2016 = +31.63%
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