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Thailand Consumer Electronics Report Q1 2012

  • ID: 2004133
  • December 2011
  • Region: Thailand
  • 54 Pages
  • Business Monitor International

Thailand’s consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV products, is projected at about US$8.7bn in 2012. This is expected to increase at a CAGR of about 6% to US$11.8bn by 2016, driven by the growing affordability and popularity of flat-screen TV sets, low-cost smartphones and other digital lifestyle products.

In 2012, consumer electronics spending is expected to grow 9%, driven by an improving economy, and salary increases for civil servants and others. Spending growth was expected to accelerate in H211, following a clear result in the elections in July 2011, which boosted consumer confidence. A low unemployment rate should also help, but in our view the main market driver will be product innovation such as smart and 3D TV sets, tablets and smartphones.


Computer hardware accounted for about 52% of Thai consumer electronics spending in 2011. BMI forecasts Thai domestic market computer hardware sales (including notebooks and accessories) of US$4.5bn in 2012.

The computer hardware CAGR for the 2012-2016 period is forecast at about 6%, in the context of a currently low READ MORE >

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Executive Summary
SWOT Analysis
Thailand Consumer Electronics Market SWOT
Thailand Electronics Industry SWOT
Thailand Political SWOT
Thailand Economic SWOT
Thailand Business Environment SWOT
Business Environment Ratings
Consumer Electronics Market
Table: Computers: Demand , 2008-2016
Table: AV: Demand, 2008-2016
Mobile Handsets
Table: Mobile Handsets: Demand, 2008-2016
Electronics Industry
Table: Electronics Output, 2008-2016
Table: Computers: Production, 2008-2016
Table: AV – Production
Tables: Communications – Production, 2008-2016
Industry Forecast Scenario
Table: Consumer Electronics Overview, 2008-2016
Government Authority
Industry Developments
Macroeconomic Forecast
Competitive Landscape
Company Profiles
Hana Microelectronics
BMI Methodology
How We Generate Our Industry Forecasts
Electronics Industry

Note: Product cover images may vary from those shown

- Hana Microelectronics

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown


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