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TV Advertising Forecasts
Digital TV Research, Jan 2012, Pages: 80
Global TV advertising expenditure will reach $214 billion in 2017, up 39% - or nearly $60 billion - from 2011. Television will increase its share of total advertising expenditure, reaching 44.1% in 2017 - up from 41.6% in 2011.
Global TV advertising grew by 3.5% in 2011 to $154 billion, despite the Eurozone crisis (which hit Spain, Greece, Ireland and many Eastern European territories the hardest), natural disasters (Japan, Thailand, the Philippines and Turkey) and the Arab Spring revolts. In contrast, economic booms in Latin America and Asia Pacific led to significant growth.
The global TV advertising scenario will be more positive in 2012, by increasing 5.4% to $163 billion. The much-touted quadrennial effect will take place [and also in 2016] whereby the advertising industry is boosted by the US Presidential elections, the summer Olympics in London and the Euro soccer championships in Poland and the Ukraine.
Published in January 2012, this 80-page PDF report covers the top 55 territories in the world.
The report comes in four parts:
- Executive Summary which analyzes the current TV advertising market as well as explaining the forecasts in-depth.
- Global forecasts summary from 2007 to 2017
- Comparison forecast tables for 55 countries.
- Individual country forecasts and analysis for 55 territories.
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