The Future of the Fragrances Market in Germany, to 2016

Synopsis
- The Future of the Fragrances Market in Germany, to 2016 is the result of Canadean’s extensive market research
- The report presents detailed analysis on the Fragrances consumption trends in Germany, historic and forecast Fragrances consumption volumes and values at market and category level, brand share and distribution channel data
- This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Fragrances sales overall and to know which categories and segments are showing growth in the coming years

Summary
Why was the report written?
This report provides authoritative and granular data on the Fragrances market in Germany and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them. Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans. Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies

What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession, including the following recovery period, on their discretionary spending and consumer markets have been no exception. While the country by country market changes have varied, no country has been left totally untouched.This report examines the components of change in the market by looking at historic and future growth patterns, including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen.

What makes this report unique and essential to read?
The report provides the latest detailed data on dynamics in the German Fragrances market, providing marketers with the essential data to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future.

Scope
Detailed category coverage is provided, covering three product segments that include: Female Fragrances, Male Fragrances and Unisex Fragrances.

Detailed product sales segmentation (for both volumes and values) is provided, including brand data and sales by distribution channel, at the product category level.

Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.

Reasons To Buy
The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer a detailed insight into the trends and dynamics affecting the Fragrances in Germany.

Segmentation of the market provides detailed data for marketers on the value, volume, brand and distribution data, to give unparalleled insight into the market.

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 - 2016.
1.2.2 Introduction
1.2.3 Large scale, international, program of online consumer surveys
1.2.4 Nationally Representative results (age, gender)
1.2.5 Parents answered on their children's behalf
1.2.6 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.7 Integrated with industry calling and secondary research
2 Germany Fragrances Market Overview
2.1 Germany Fragrances Market Analysis by Volume
2.1.1 Overall Fragrances Consumption, 2006-16
2.1.2 Per-capita Fragrances Consumption, 2006-16
2.1.3 Fragrances Market Growth Dynamics
2.1.4 Fragrances Consumption by Category, 2006-16
2.1.5 Fragrances Consumption - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016
2.2 Germany Fragrances Market Analysis by Value
2.2.1 Overall Fragrances Market Value, 2006-16
2.2.2 Fragrances Market Value Growth Dynamics
2.2.3 Fragrances Market Value by Category, 2006-16
2.2.4 Fragrances Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016
3 Germany Female Fragrances Market Analysis
3.1 Market Growth Dynamics- Female Fragrances, 2006-16
3.1.1 Female Fragrances Market Growth Dynamics by Volume, 2006-16
3.1.2 Female Fragrances Market Growth Dynamics by Value, 2006-16,
3.2 Female Fragrances Consumption Analysis, 2006-16
3.2.1 Female Fragrances Market by Volume, 2006-16
3.2.2 Female Fragrances Consumption by Segments, 2006-16
3.3 Female Fragrances Market Value Analysis, 2006-16
3.3.1 Female Fragrances Market by Value, 2006-16
3.3.2 Average Consumer Price/ Liter - Female Fragrances, 2006-16
3.3.3 Female Fragrances Market Value by Segments, 2006-16
3.4 Mass Female Fragrances Market Analysis, 2006-16
3.4.1 Mass Female Fragrances Market by Volume, 2006-16
3.4.2 Mass Female Fragrances Market by Value, 2006-16
3.5 Premium Female Fragrances Market Analysis, 2006-16
3.5.1 Premium Female Fragrances Market by Volume, 2006-16
3.5.2 Premium Female Fragrances Market by Value, 2006-16
3.6 Female Fragrances Market Volume Analysis by Brands, 2008-11
3.7 Female Fragrances Market Value by Distribution Channel, 2008-11
4 Germany Male Fragrances Market Analysis
4.1 Market Growth Dynamics- Male Fragrances, 2006-16
4.1.1 Male Fragrances Market Growth Dynamics by Volume, 2006-16
4.1.2 Male Fragrances Market Growth Dynamics by Value, 2006-16
4.2 Male Fragrances Consumption Analysis, 2006-16
4.2.1 Male Fragrances Market by Volume, 2006-16
4.2.2 Male Fragrances Consumption by Segments, 2006-16
4.3 Male Fragrances Market Value Analysis, 2006-16
4.3.1 Male Fragrances Market by Value, 2006-16
4.3.2 Average Consumer Price/ Liter - Male Fragrances, 2006-16
4.3.3 Male Fragrances Market Value by Segments, 2006-16
4.4 Mass Male Fragrances Market Analysis, 2006-16
4.4.1 Mass Male Fragrances Market by Volume, 2006-16
4.4.2 Mass Male Fragrances Market by Value, 2006-16
4.5 Premium Male Fragrances Market Analysis, 2006-16
4.5.1 Premium Male Fragrances Market by Volume, 2006-16
4.5.2 Premium Male Fragrances Market by Value, 2006-16
4.6 Male Fragrances Market Volume Analysis by Brands, 2008-11
4.7 Male Fragrances Market Value by Distribution Channel, 2008-11
5 Germany Unisex Fragrances Market Analysis
5.1 Market Growth Dynamics- Unisex Fragrances, 2006-16
5.1.1 Unisex Fragrances Market Growth Dynamics by Volume, 2006-16
5.1.2 Unisex Fragrances Market Growth Dynamics by Value, 2006-16,
5.2 Unisex Fragrances Consumption Analysis, 2006-16
5.2.1 Unisex Fragrances Market by Volume, 2006-16
5.2.2 Unisex Fragrances Consumption by Segments, 2006-16
5.3 Unisex Fragrances Market Value Analysis, 2006-16
5.3.1 Unisex Fragrances Market by Value, 2006-16
5.3.2 Average Consumer Price/ Liter - Unisex Fragrances, 2006-16
5.3.3 Unisex Fragrances Market Value by Segments, 2006-16
5.4 Mass Unisex Fragrances Market Analysis, 2006-16
5.4.1 Mass Unisex Fragrances Market by Volume, 2006-16
5.4.2 Mass Unisex Fragrances Market by Value, 2006-16
5.5 Premium Unisex Fragrances Market Analysis, 2006-16
5.5.1 Premium Unisex Fragrances Market by Volume, 2006-16
5.5.2 Premium Unisex Fragrances Market by Value, 2006-16
5.6 Unisex Fragrances Market Volume Analysis by Brands, 2008-11
5.7 Unisex Fragrances Market Value by Distribution Channel, 2008-11
6 Methodology
6.1 About Canadean
6.2 Disclaimer


List of Tables
Table 1: Volume Units for Fragrances Market
Table 2: Germany Fragrances Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Table 3: Germany Per-capita Fragrances Consumption (liters/head & Y-o-Y growth), 2006-16
Table 4: Germany Fragrances Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future Consumption (2016), by volume (Liters m)
Table 5: Germany Fragrances Consumption (Liters m) by Category, 2006-11
Table 6: Germany Fragrances Consumption (Liters m) by Category, 2011-16
Table 7: Germany Fragrances Consumption by Category - Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Table 8: Germany Fragrances Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 9: Germany Fragrances Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 10: Germany Fragrances Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future Consumption (2016), by category, by Value (EUR m)
Table 11: Germany Fragrances Market Value (EUR m) by Category, 2006-11
Table 12: Germany Fragrances Market Value (EUR m) by Category, 2011-16
Table 13: Germany Fragrances Market Value (USD m) by Category, 2006-11
Table 14: Germany Fragrances Market Value (USD m) by Category, 2011-16
Table 15: Germany Fragrances Market Value (EUR m) by Category - Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Table 16: Germany Fragrances Market Value (USD m) by Category - Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Table 17: Germany Female Fragrances Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Liters m)
Table 18: Germany Female Fragrances Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Value (EUR m)
Table 19: Germany Female Fragrances Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Table 20: Germany Female Fragrances Consumption (Liters m) by Segments, 2006-11
Table 21: Germany Female Fragrances Consumption (Liters m) by Segments, 2011-16
Table 22: Germany Female Fragrances Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 23: Germany Female Fragrances Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 24: Germany Female Fragrances Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Table 25: Germany Female Fragrances Market Value (EUR m) by Segments, 2006-11
Table 26: Germany Female Fragrances Market Value (EUR m) by Segments, 2011-16
Table 27: Germany Female Fragrances Market Value (USD m) by Segments, 2006-11
Table 28: Germany Female Fragrances Market Value (USD m) by Segments, 2011-16
Table 29: Germany Mass Female Fragrances Market by Volume (Liters m), 2006-16
Table 30: Germany Mass Female Fragrances Market by Value (EUR m), 2006-16
Table 31: Germany Mass Female Fragrances Market by Value (USD m), 2006-16
Table 32: Germany Premium Female Fragrances Market by Volume (Liters m), 2006-16
Table 33: Germany Premium Female Fragrances Market by Value (EUR m), 2006-16
Table 34: Germany Premium Female Fragrances Market by Value (USD m), 2006-16
Table 35: Germany Female Fragrances Market Volume by Brands (Liters m), 2008-11
Table 36: Germany Female Fragrances Market Value by Distribution Channel (EUR m), 2008-11
Table 37: Germany Female Fragrances Market Value by Distribution Channel (USD m), 2008-11
Table 38: Germany Male Fragrances Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Liters m)
Table 39: Germany Male Fragrances Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Value (EUR m)
Table 40: Germany Male Fragrances Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Table 41: Germany Male Fragrances Consumption (Liters m) by Segments, 2006-11
Table 42: Germany Male Fragrances Consumption (Liters m) by Segments, 2011-16
Table 43: Germany Male Fragrances Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 44: Germany Male Fragrances Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 45: Germany Male Fragrances Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Table 46: Germany Male Fragrances Market Value (EUR m) by Segments, 2006-11
Table 47: Germany Male Fragrances Value (EUR m) by Segments, 2011-16
Table 48: Germany Male Fragrances Value (USD m) by Segments, 2006-11
Table 49: Germany Male Fragrances Value (USD m) by Segments, 2011-16
Table 50: Germany Mass Male Fragrances Market by Volume (Liters m), 2006-16
Table 51: Germany Mass Male Fragrances Market by Value (EUR m), 2006-16
Table 52: Germany Mass Male Fragrances Market by Value (USD m), 2006-16
Table 53: Germany Premium Male Fragrances Market by Volume (Liters m), 2006-16
Table 54: Germany Premium Male Fragrances Market by Value (EUR m), 2006-16
Table 55: Germany Premium Male Fragrances Market by Value (USD m), 2006-16
Table 56: Germany Male Fragrances Market Volume by Brands (Liters m), 2008-11
Table 57: Germany Male Fragrances Market Value by Distribution Channel (EUR m), 2008-11
Table 58: Germany Male Fragrances Market Value by Distribution Channel (USD m), 2008-11
Table 59: Germany Unisex Fragrances Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Liters m)
Table 60: Germany Unisex Fragrances Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Value (EUR m)
Table 61: Germany Unisex Fragrances Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Table 62: Germany Unisex Fragrances Consumption (Liters m) by Segments, 2006-11
Table 63: Germany Unisex Fragrances Consumption (Liters m) by Segments, 2011-16
Table 64: Germany Unisex Fragrances Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 65: Germany Unisex Fragrances Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 66: Germany Unisex Fragrances Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Table 67: Germany Unisex Fragrances Market Value (EUR m) by Segments, 2006-11
Table 68: Germany Unisex Fragrances Market Value (EUR m) by Segments, 2011-16
Table 69: Germany Unisex Fragrances Market Value (USD m) by Segments, 2006-11
Table 70: Germany Unisex Fragrances Market Value (USD m) by Segments, 2011-16
Table 71: Germany Mass Unisex Fragrances Market by Volume (Liters m), 2006-16
Table 72: Germany Mass Unisex Fragrances Market by Value (EUR m), 2006-16
Table 73: Germany Mass Unisex Fragrances Market by Value (USD m), 2006-16
Table 74: Germany Premium Unisex Fragrances Market by Volume (Liters m), 2006-16
Table 75: Germany Premium Unisex Fragrances Market by Value (EUR m), 2006-16
Table 76: Germany Premium Unisex Fragrances Market by Value (USD m), 2006-16
Table 77: Germany Unisex Fragrances Market Volume by Brands (Liters m), 2008-11
Table 78: Germany Unisex Fragrances Market Value by Distribution Channel (EUR m), 2008-11
Table 79: Germany Unisex Fragrances Market Value by Distribution Channel (USD m), 2008-11


List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Germany Fragrances Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Figure 3: Germany Per-capita Fragrances Consumption (liters/head & Y-o-Y growth), 2006-16
Figure 4: Germany Fragrances Market Dynamics, by Volume 2006-16
Figure 5: Germany Fragrances Consumption (Liters m) by Category, 2006-16
Figure 6: Germany Fragrances Consumption by Category - Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Figure 7: Germany Fragrances Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 8: Germany Fragrances Market Dynamics, by Category, by Market Value 2006-16
Figure 9: Germany Fragrances Market Value (EUR m) by Category, 2006-16
Figure 10: Germany Fragrances Market Value (EUR m) by Category - Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Figure 11: Germany Female Fragrances Market Growth Dynamics by Volume, 2006-16
Figure 12: Female Fragrances Market Growth Dynamics by Value, 2006-16
Figure 13: Germany Female Fragrances Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Figure 14: Germany Female Fragrances Consumption (Liters m) by Segments, 2006-16
Figure 15: Germany Female Fragrances Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 16: Germany Female Fragrances Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Figure 17: Germany Female Fragrances Market Value (EUR m) by Segments, 2006-16
Figure 18: Germany Mass Female Fragrances Market by Volume (Liters m), 2006-16
Figure 19: Germany Mass Female Fragrances Market by Value (EUR m), 2006-16
Figure 20: Germany Premium Female Fragrances Market by Volume (Liters m), 2006-16
Figure 21: Germany Premium Female Fragrances Market by Value (EUR m), 2006-16
Figure 22: Germany Female Fragrances Market Volume by Brands (Liters m), 2008-11
Figure 23: Germany Female Fragrances Market Value by Distribution Channel (EUR m), 2008-11
Figure 24: Germany Male Fragrances Market Growth Dynamics by Volume, 2006-16
Figure 25: Male Fragrances Market Growth Dynamics by Value, 2006-16
Figure 26: Germany Male Fragrances Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Figure 27: Germany Male Fragrances Consumption (Liters m) by Segments, 2006-16
Figure 28: Germany Male Fragrances Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 29: Germany Male Fragrances Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Figure 30: Germany Male Fragrances Market Value (EUR m) by Segments, 2006-16
Figure 31: Germany Mass Male Fragrances Market by Volume (Liters m), 2006-16
Figure 32: Germany Mass Male Fragrances Market by Value (EUR m), 2006-16
Figure 33: Germany Premium Male Fragrances Market by Volume (Liters m), 2006-16
Figure 34: Germany Premium Male Fragrances Market by Value (EUR m), 2006-16
Figure 35: Germany Male Fragrances Market Volume by Brands (Liters m), 2008-11
Figure 36: Germany Male Fragrances Market Value by Distribution Channel (EUR m), 2008-11
Figure 37: Germany Unisex Fragrances Market Growth Dynamics by Volume, 2006-16
Figure 38: Unisex Fragrances Market Growth Dynamics by Value, 2006-16
Figure 39: Germany Unisex Fragrances Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Figure 40: Germany Unisex Fragrances Consumption (Liters m) by Segments, 2006-16
Figure 41: Germany Unisex Fragrances Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 42: Germany Unisex Fragrances Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Figure 43: Germany Unisex Fragrances Market Value (EUR m) by Segments, 2006-16
Figure 44: Germany Mass Unisex Fragrances Market by Volume (Liters m), 2006-16
Figure 45: Germany Mass Unisex Fragrances Market by Value (EUR m), 2006-16
Figure 46: Germany Premium Unisex Fragrances Market by Volume (Liters m), 2006-16
Figure 47: Germany Premium Unisex Fragrances Market by Value (EUR m), 2006-16
Figure 48: Germany Unisex Fragrances Market Volume by Brands (Liters m), 2008-11
Figure 49: Germany Unisex Fragrances Market Value by Distribution Channel (EUR m), 2008-11

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