Egypt Consumer Electronics Report Q1 2012
Business Monitor International, December 2011, Pages: 47
Egypt’s consumer electronics market for computing devices, mobile handsets and video, audio and gaming products is projected at around US$3.9bn in 2012. This is expected to increase to US$5.8 by 2016, driven by the growing affordability and popularity of digital lifestyle products.
Egyptian spending on consumer electronics took a hit as the political upheavals of February 2011 led to a temporary closure of the country’s banks and a drop-off in consumer confidence. Some customs offices were closed, mobile operators reported substantial drops in revenues, and a number of multinational vendors suspended local sales and marketing activities. However, sales were expected to recover after H211, as the situation normalised.
The consumer electronics market is expected to grow steadily over the next five years, lifted by a strengthening domestic demand. Key factors behind the forecast growth include the emergence of a more affluent middle class, urbanisation, and the growing acceptance of modern retail concepts. The market also benefits from youthful demographics, while government initiatives such as ‘PC for Every Home’ will also support growth.
Egypt is therefore expected to be one of the fastest-growing consumer electronics markets in the region over the next few years, although a number of constraints, including low disposable incomes, economic disparities, low computer literacy and channel inefficiencies, could prevent the market from fulfilling its potential.
Computers
Computer hardware accounted for around 28% of Egypt’s consumer electronics spending in 2011. BMI projects Egypt’s domestic market computer hardware sales (including notebooks and accessories) at US$1.1bn in 2012, boosted by government information and communication technology (ICT) programmes like ‘Computer for Every Student’ and ‘PC for Every Home’. Computer hardware compound annual growth rate (CAGR) for the 2012-2016 period is forecast at 17%, as PC penetration rises from 7% to around 25% by 2016.
AV
AV devices accounted for around 11% of Egyptian consumer electronics spending in 2011. Egypt’s domestic AV device market is projected at US$405mn in 2012. The market is expected to grow at a CAGR of 10% from 2012-2016 to a value of US$591mn in 2016.
Mobile Handsets
Mobile handset sales accounted for around 61% of Egyptian consumer electronics spending in 2010. Egyptian market handset sales are expected to grow at a CAGR of 9% to US$3.4bn in 2016, as mobile subscriber penetration reaches 113%. The market will be dominated by low-spending prepaid subscribers, but in 2010 the Egyptian government placed a temporary ban on sales of lowcost Chinese handsets.
Executive Summary
Computers
AV
Mobile Handsets
SWOT Analysis
Egypt Consumer Electronics Market SWOT
Egypt Political SWOT
Egypt Economic SWOT
Egypt Business Environment SWOT
Business Environment Ratings
Table: Regional Consumer Electronics Business Environment Ratings
Market Overview
Computers
Table: PC Sales
AV
Table: AV Sales
Mobile Handsets
Table: Mobile Communications
Consumer Electronics Industry
Table: Egypt Distributors For Leading Brands
Industry Forecast Scenario
Consumer Electronics Market
Table: Consumer Electronics Overview
Industry Developments
Macroeconomic Forecast
Table: Egypt – GDP By Expenditure, Current Prices Breakdown
Competitive Landscape
Computer
Handsets
AV
Company Profiles
Raya Holdings For Tech & Communications (Trade Division)
Axiom Telecom
HP Egypt
BMI Methodology
How We Generate Our Industry Forecasts
Electronics Industry
Sources
- Raya Holdings For Tech & Communications (Trade Division)
- Axiom Telecom
- HP Egypt
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