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Egypt Consumer Electronics Report Q1 2012 - Product Image

Egypt Consumer Electronics Report Q1 2012

  • ID: 2004744
  • December 2011
  • Region: Egypt
  • 47 Pages
  • Business Monitor International

Egypt’s consumer electronics market for computing devices, mobile handsets and video, audio and gaming products is projected at around US$3.9bn in 2012. This is expected to increase to US$5.8 by 2016, driven by the growing affordability and popularity of digital lifestyle products.

Egyptian spending on consumer electronics took a hit as the political upheavals of February 2011 led to a temporary closure of the country’s banks and a drop-off in consumer confidence. Some customs offices were closed, mobile operators reported substantial drops in revenues, and a number of multinational vendors suspended local sales and marketing activities. However, sales were expected to recover after H211, as the situation normalised.

The consumer electronics market is expected to grow steadily over the next five years, lifted by a strengthening domestic demand. Key factors behind the forecast growth include the emergence of a more affluent middle class, urbanisation, and the growing acceptance of modern retail concepts. The market also benefits from youthful demographics, while government initiatives such as ‘PC for Every Home’ will also support growth.


Executive Summary
Mobile Handsets

SWOT Analysis
Egypt Consumer Electronics Market SWOT
Egypt Political SWOT
Egypt Economic SWOT
Egypt Business Environment SWOT

Business Environment Ratings
Table: Regional Consumer Electronics Business Environment Ratings
Market Overview
Table: PC Sales
Table: AV Sales
Mobile Handsets
Table: Mobile Communications
Consumer Electronics Industry
Table: Egypt Distributors For Leading Brands
Industry Forecast Scenario
Consumer Electronics Market
Table: Consumer Electronics Overview
Industry Developments
Macroeconomic Forecast
Table: Egypt – GDP By Expenditure, Current Prices Breakdown
Competitive Landscape

Company Profiles
Raya Holdings For Tech & Communications (Trade Division)
Axiom Telecom
HP Egypt

BMI Methodology
How We Generate Our Industry Forecasts
Electronics Industry

- Raya Holdings For Tech & Communications (Trade Division)
- Axiom Telecom
- HP Egypt

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