Egypt Consumer Electronics Report Q1 2012
- ID: 2004744
- December 2011
- Region: Egypt
- 47 Pages
- Business Monitor International
Egypt’s consumer electronics market for computing devices, mobile handsets and video, audio and gaming products is projected at around US$3.9bn in 2012. This is expected to increase to US$5.8 by 2016, driven by the growing affordability and popularity of digital lifestyle products.
Egyptian spending on consumer electronics took a hit as the political upheavals of February 2011 led to a temporary closure of the country’s banks and a drop-off in consumer confidence. Some customs offices were closed, mobile operators reported substantial drops in revenues, and a number of multinational vendors suspended local sales and marketing activities. However, sales were expected to recover after H211, as the situation normalised.
The consumer electronics market is expected to grow steadily over the next five years, lifted by a strengthening domestic demand. Key factors behind the forecast growth include the emergence of a more affluent middle class, urbanisation, and the growing acceptance of modern retail concepts. The market also benefits from youthful demographics, while government initiatives such as ‘PC for Every Home’ will also support growth.
Egypt is therefore expected to be one of the fastest-growing consumer electronics markets in the region over the next few years, although a number of constraints, including low disposable incomes, economic disparities, low computer literacy and channel inefficiencies, could prevent the market from fulfilling its potential.
Computer hardware accounted for around 28% of Egypt’s consumer electronics spending in 2011. BMI projects Egypt’s domestic market computer hardware sales (including notebooks and accessories) at US$1.1bn in 2012, boosted by government information and communication technology (ICT) programmes like ‘Computer for Every Student’ and ‘PC for Every Home’. Computer hardware compound annual growth rate (CAGR) for the 2012-2016 period is forecast at 17%, as PC penetration rises from 7% to around 25% by 2016.
AV devices accounted for around 11% of Egyptian consumer electronics spending in 2011. Egypt’s domestic AV device market is projected at US$405mn in 2012. The market is expected to grow at a CAGR of 10% from 2012-2016 to a value of US$591mn in 2016.
Mobile handset sales accounted for around 61% of Egyptian consumer electronics spending in 2010. Egyptian market handset sales are expected to grow at a CAGR of 9% to US$3.4bn in 2016, as mobile subscriber penetration reaches 113%. The market will be dominated by low-spending prepaid subscribers, but in 2010 the Egyptian government placed a temporary ban on sales of lowcost Chinese handsets. SHOW LESS READ MORE >
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