|
|
 |
|
Viewing report
|
|
|
|
Brazil B2C E-Commerce Report 2011
yStats.com GmbH & Co. KG, Dec 2011, Pages: 34
B2C E-Commerce continues its Growth in Brazil
The “Brazil B2C E-Commerce Report 2011”, published by Hamburg-based market research firm yStats.com gives a detailed overview of B2C E-Commerce in Brazil. In addition to data on internet users and online shoppers, it presents revenue figures, the major players, product categories and trends.
The first notable fact is that Brazil has the largest share of internet users in Latin America. In 2010, more than 35 million Brazilians were actively using the internet. Most of them are in the south-eastern part of the country, in cities like Sao Paolo and Rio de Janeiro.
Increasing B2C E-Commerce Sales in Brazil
The number of online shoppers in Brazil has shown double digit growth, with more than 20 million people making online purchases in 2010. With 80 %, “shopping” is one of the most popular activities among Brazilian internet users. The yStats.com “Brazil B2C E-Commerce Report 2011” shows that some Brazilians shop frequently – almost one quarter of all online customers had already made more than ten online purchases in the first half of 2011. In line with this trend, B2C E-Commerce revenue has rapidly increased. In the first half of 2011 alone, more revenue was generated than in all of 2008.
Group Shopping is a new Trend
“Household appliances”, “Computers” and “Health, beauty and drugs” were the leading product categories in the first half of 2011. In September 2011, the most successful B2C E-Commerce retailers were BuscaPe, Mercado Lovre and B2W. Group shopping is a major trend in Brazil – in September 2011, the leading portals in this segment were SaveMe, ApontaOfertas and Groupon.
Key Findings:
- Brazil accounted by far for the largest Internet audience in South America in 2010.
- Shopping was one of the most popular online activities in Brazil in the first half of 2011.
- B2C E-Commerce sales in Brazil in the first half of 2011 were higher than the sales recorded during the whole year of 2008.
- “Appliances” were one of the best-selling product category in B2C E-Commerce in the first half of 2011, followed by “Computers” and “Health, Beauty and Medications”.
- Americanas.com.br is one of the biggest players in B2C E-Commerce in Brazil and was the most visited retail website in December 2010, followed by Submarino.com.br and Netshoes.com.br.
Product Information:
- These market reports inform top managers about recent market trends and assist with strategic company decisions
- The authors provide secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.
- The author’s international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.
- All research results delivered as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.
*For sample page request please contact our customer service team
|
|
|
|
