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BRIC B2C E-Commerce Report 2011
yStats.com GmbH & Co. KG, Dec 2011, Pages: 146
Strong market growth in BRIC countries
In its latest “BRIC B2C E-Commerce Report 2011”, Hamburg-based market research firm yStats.com analyzes B2C E-Commerce in Brazil, Russia, India and China. In addition to revenue figures, competitors and product categories, the report features internet user statistics, online shoppers and recent trends.
Overall, there is still room for growth in the developing BRIC countries when it comes to B2C E-Commerce. In all four countries, revenue figures show a positive trend.
Household appliances and computers popular in B2C E-Commerce in Brazil
The number of online shoppers in Brazil has shown double digit growth, with more than 20 million people making online purchases in 2010. B2C E-Commerce revenue is rapidly increasing as well – in the first half of 2011 alone, more revenue was generated than in all of 2008. “Household appliances”, “Computers” and “Health, beauty and drugs” were the leading product categories and the most successful E-Commerce retailers were BuscaPe, Mercado Livre and B2W.
Number of online shoppers increasing in Russia
In 2010, only approximately 25 % of the Russian population had access to a broadband connection and only 8 million Russians had a dial-up connection. Nonetheless, almost 40 % of the population used the internet. The number of online shoppers increased to as many as 45 million, which translates to 60 % of internet users. According to the “BRIC B2C E-Commerce Report 2011” by yStats.com, “Books”, “Household appliances” and “CDs/DVDs” ranked amongst the most popular product categories. Additionally, private shopping sites have continued to soar in popularity, such as KupiVIP, distributor of designer fashion.
Number of internet users in India to reach more than 230 million by 2015
The number of internet users in India is expected to reach more than 230 million by 2015, which corresponds to almost 20 % of the population. B2C E-Commerce experienced a growth of more than 30 % from 2010 to 2011 in India. The leading product categories include “Mobile phones and accessories”, followed by “Computer hardware” and “Consumer electronics”. Leading B2C E-Commerce players are Homeshop18.com and Letsbuy.com.
Mobile Shopping and Group Shopping popular in China
The number of internet users in China is predicted to grow to more than 600 million by 2015 and the number of online shoppers is expected to increase to more than 300 million. According to the “BRIC B2C E-Commerce Report 2011” by yStats.com, the most successful Chinese B2C E-Commerce players based on trading volume were Tmall.com, 360buy.com, Amazon.cn and Dangdang.com. Mobile and group shopping are also becoming more popular, with Taobao taking the lead in this sector.
Key Findings
- B2C E-Commerce sales in Brazil in the first half of 2011 were higher than the sales recorded during the whole year of 2008. “Appliances” were one of the best-selling product category in B2C E-Commerce in the first half of 2011, followed by “Computers” and “Health, Beauty and Medications”.
- In 2010, Moscow and St. Petersburg were the most important areas for B2C E-Commerce in Russia, accounting for approximately 60% of total online sales. Utkonos.ru, Ozon.ru, KupiVIP and Holodilnik.ru are leading B2C E-Commerce players.
- The number of Indian Internet users is expected to reach more than 230 million in 2015, accounting for almost 20% of the total population. “Computer Software“ was the retail subcategory with the highest audience reach in India in March 2011, followed by “Consumer Electronics“ and “Computer Hardware“.
- Chinese shoppers are very enthusiastic about online shopping. As a result, the number of online shoppers is expected to increase to more than 300 million by 2015. Convenience and good deals are most frequently cited as the advantages of online shopping in China.
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