BRIC B2C E-Commerce Report 2011

yStats.com GmbH & Co. KG, December 2011, Pages: 146

Strong market growth in BRIC countries

In its latest “BRIC B2C E-Commerce Report 2011”, Hamburg-based market research firm yStats.com analyzes B2C E-Commerce in Brazil, Russia, India and China. In addition to revenue figures, competitors and product categories, the report features internet user statistics, online shoppers and recent trends.

Overall, there is still room for growth in the developing BRIC countries when it comes to B2C E-Commerce. In all four countries, revenue figures show a positive trend.

Household appliances and computers popular in B2C E-Commerce in Brazil

The number of online shoppers in Brazil has shown double digit growth, with more than 20 million people making online purchases in 2010. B2C E-Commerce revenue is rapidly increasing as well – in the first half of 2011 alone, more revenue was generated than in all of 2008. “Household appliances”, “Computers” and “Health, beauty and drugs” were the leading product categories and the most successful E-Commerce retailers were BuscaPe, Mercado Livre and B2W.

Number of online shoppers increasing in Russia

In 2010, only approximately 25 % of the Russian population had access to a broadband connection and only 8 million Russians had a dial-up connection. Nonetheless, almost 40 % of the population used the internet. The number of online shoppers increased to as many as 45 million, which translates to 60 % of internet users. According to the “BRIC B2C E-Commerce Report 2011” by yStats.com, “Books”, “Household appliances” and “CDs/DVDs” ranked amongst the most popular product categories. Additionally, private shopping sites have continued to soar in popularity, such as KupiVIP, distributor of designer fashion.

Number of internet users in India to reach more than 230 million by 2015

The number of internet users in India is expected to reach more than 230 million by 2015, which corresponds to almost 20 % of the population. B2C E-Commerce experienced a growth of more than 30 % from 2010 to 2011 in India. The leading product categories include “Mobile phones and accessories”, followed by “Computer hardware” and “Consumer electronics”. Leading B2C E-Commerce players are Homeshop18.com and Letsbuy.com.

Mobile Shopping and Group Shopping popular in China

The number of internet users in China is predicted to grow to more than 600 million by 2015 and the number of online shoppers is expected to increase to more than 300 million. According to the “BRIC B2C E-Commerce Report 2011” by yStats.com, the most successful Chinese B2C E-Commerce players based on trading volume were Tmall.com, 360buy.com, Amazon.cn and Dangdang.com. Mobile and group shopping are also becoming more popular, with Taobao taking the lead in this sector.

Key Findings

- B2C E-Commerce sales in Brazil in the first half of 2011 were higher than the sales recorded during the whole year of 2008. “Appliances” were one of the best-selling product category in B2C E-Commerce in the first half of 2011, followed by “Computers” and “Health, Beauty and Medications”.

- In 2010, Moscow and St. Petersburg were the most important areas for B2C E-Commerce in Russia, accounting for approximately 60% of total online sales. Utkonos.ru, Ozon.ru, KupiVIP and Holodilnik.ru are leading B2C E-Commerce players.

- The number of Indian Internet users is expected to reach more than 230 million in 2015, accounting for almost 20% of the total population. “Computer Software“ was the retail subcategory with the highest audience reach in India in March 2011, followed by “Consumer Electronics“ and “Computer Hardware“.

- Chinese shoppers are very enthusiastic about online shopping. As a result, the number of online shoppers is expected to increase to more than 300 million by 2015. Convenience and good deals are most frequently cited as the advantages of online shopping in China.

Product Information:

- These market reports inform top managers about recent market trends and assist with strategic company decisions

- The authors provide secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.

- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.

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- All research results delivered as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.

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BRAZIL
1. Management Summary

2. Trends
- B2C E-Commerce Trends in Brazil, 2011
- Average Time spent Online, by Country, in Hours per Month, May 2009 & May 2010
- Most popular online Activities in Brazil, in %, first Half 2011
- Number of online Purchases made in Brazil, in %, first Half 2011
- Average Ticket Size in B2C E-Commerce in Brazil, in BRL, 2007-2011f

3. Sales
- B2C E-Commerce Sales in Brazil, in BRL billion, 2007-2011f
- B2C E-Commerce Sales in Brazil, in BRL billion, first Half 2007-first Half 2011

4. Shares
- Share of B2C E-Commerce on total Retail Sales in Brazil, in %, 2007-2011f

5. Products
- Leading Product Categories in B2C E-Commerce, in % of total Share, first Half 2011

6. Users / Shoppers
- Internet Users in South America, by Country, in Million, May 2009 & May 2010
- Age Structure of Internet Users in South America, by Country, in %, 2010
- Number of Internet Users in Brazil, in millions, 2009-2011f
- Internet Users by Region in Brazil, in % of unique Visitors, 2010
- Number of Online Shoppers in Brazil, in millions, 2006-2011
- Online Shoppers in Brazil by Region and Urbanization, in % of Internet Users, 2009
- Online Shoppers in Brazil by Age and Gender, in % of Internet Users, 2009
- Online Shoppers in Brazil by Education and Employment Status, in % of Internet Users, 2009

7. Players
- Leading Online Retail Sites and Group Shopping Sites in Brazil, ranked by Unique Visitors, Sept. 2011
- Visitation and Reach for 10 selected Retail Web Sites, incl. total Unique Visitors (000), Reach (in %), Total Page Views (000), December 2010
- Facts about B2W
- Facts about Netshoes.com.br
- Facts about Pontofrio.com.br

RUSSIA

1. Management Summary

2. Trends
- B2C E-Commerce Trends, 2011
- Impact of E-Commerce on Retailing, 2010
- Share of Moscow and St. Petersburg on B2C E-Commerce Sales and Online Shoppers, in %, 2010
- Payment Methods among leading E-Commerce Sites, in %, 2008-2010.
- Research Methods of Online Shoppers in Moscow and St. Petersburg, in %, April 2011
- Internet and Broadband Trends, 2010
- Most popular Internet Activities of Internet Users, by Age Group, in %, December 2010
- Mobile Internet Trends, 2010
- Social Networking Usage, August 2010; incl. Top 10 Countries for - Social Networking ranked by Time spent per Visitor, August 2010
- Trends about Social Networks and Private Shopping, 2011
- Delivery Methods used in B2C E-Commerce in Moscow and St. Petersburg in %, April 2011
- Future Growth Trends for the B2C E-Commerce Market, 2011-2015

3. Sales
- B2C E-Commerce Sales and Mail-Order Sales, in EUR billion, 2006-2010
- Breakdown of the B2C E-Commerce Sales by Region, in %, April 2011
- Level of average Consumption (in 6 Months) for B2C E-Commerce, by Region, in RUB, 2011

4. Shares
- B2C E-Commerce Share of Total Retail and Mail-Order Sales, in %, 2009-2010

5. Products
- Breakdown of B2C E-Commerce Sales, by Type of Products, in %, 2010
- Products purchased online, in % of Online Shoppers, 2010
- Products purchased online, by Gender, in % of Online Shoppers, 2010
- Product/Services purchased online, in % of Internet Sales, 2010
- Monthly Online Revenue per Product Category, in RUB million, 2010
- Number of daily Orders per Product Category, 2010
- Breakdown of B2C E-Commerce Sales in Moscow and St. Petersburg by Product Categories, in %, April 2011
- Breakdown of “expensive Sales” within B2C E-Commerce in Moscow and St. Petersburg by Product Category, in %, April 2011

6. Users / Shoppers
- Development of Internet Users 18+ (millions) and Share of Country Population (in %), 2006-2014f
- Development of Internet Users (millions) and Share of Country Population (in %), 2011 & 2015f
- Internet Penetration by Age Groups, in %, 2010
- Penetration of Internet Users in CEE countries, as % of the adult Population, July 2010
- Population in CEE Countries who have ever shopped on the Internet, in %, 2009
- Share of Online Shoppers on Internet Users by Region, in %, May 2011
- Share of Online Shoppers on the adult Population by Region, in %, May 2011

7. Players
- Top 30 Online-Shops, ranked by B2C E-Commerce Sales, in RUB billion, 2010
- Facts about Utkonos.ru
- Facts about Ozon.ru
- Facts about Kupivip.ru
- Facts about Holodilnik.ru

INDIA

1. Management Summary

2. Trends
- B2C E-Commerce Trends in India, 2011
- Most popular Internet Activities in India, in %, Q2 2011
- Payment Methods Ever Used and Most Used in India, in % of Online Shoppers, 2009
- Reasons for not Shopping Online in India, in % of Internet Users who do not shop Online, in 2009
- Breakdown of the Audience of Coupon Websites in India, by Gender and Age, in %, June 2011

3. Sales
- B2C E-Commerce Sales in India, in INR billion, 2011 & 2015f
- B2C E-Commerce Sales in India, in INR billion, 2007-2011f
- Breakdown of B2C E-Commerce Sales in India, into Travel and Products, in %, December 2011f

4. Shares
- Share of B2C E-Commerce on total Retail Sales in India, in %, 2007-2011f

5. Products
- Major Product Categories in B2C E-Commerce in India, in % and INR billion, 2009
- Most popular Products and most popular Travel Products in India, in %, Q2 2011
- Reach of Retail Subcategories in India, in %, March 2011

6. Users / Shoppers
- Number of Internet Users in India, in millions, 2010 & 2015f
- Number of active Internet Users and Number of Internet using Households, in millions, 2010 & 2011
- Share of Internet Users, by Access Device, in %, 2010 & 2015f
- Number of Online Shoppers and People who searched for Information online in India, in millions, 2009

7. Players
- Leading B2C E-Commerce Players in India; by Unique Visitors and Audience Reach, October 2011
- Facts about Homeshop18.com
- Facts about Letsbuy.com
- Facts about Shopping.indiatimes.com
- Facts about Shopping.rediff.com
- News about the Launch of Amazon in India, 2011
- News about Indian E-Commerce Firms Inkfruit, Engrave and Pipal, June 2011
- News about Shopping Club Brandmile, 2011
- News about Carrefour India, 2011
- Leading Coupon Sites in India by Unique Visitors, in thousands, June 2011
- News about Snapdeal.com, 2011
- News about Groupon India, 2011
- Leading Online Travel Web Sites in India, by Unique Visitors, in thousands, April 2010 & April 2011

CHINA

1. Management Summary

2. Trends
- B2C E-Commerce Trends in China, 2010
- Internet and E-Commerce Trends in China, 2010
- Top 10 Provinces in China by Online Shopping Orders, in % of total Orders, Q1 2011
- Top 10 Cities in China by Online Shopping Orders, in %, Q1 2011
- Online Spending in Coastal Cities, in USD billion, May 2009-May 2010
- Mobile Shopping Trends in China, 2010
- Mobile Phone Trends in China, 2011, incl. Paid-for-Content regularly read by Mobile Phone Users, in %

3. Sales
- B2C and C2C E-Commerce Sales in China, in USD billion, 2004-2014f
- Breakdown of total E-Commerce Sales, into B2C and C2C, in %, 2010 & 2014f
- Quarterly E-Commerce Sales in China, incl. B2C and C2C, in CNY billion, Q1 2010-Q3 2011

4. Shares
- Share of B2C E-Commerce on total Retail Sales in China, in %, 2008-2014f

5. Products
- Structure of China's E-Commerce Segments in Q3 2011
- Types of Luxury Products bought by male and female Online Shoppers in China, in %, September 2011

6. Users / Shoppers
- Number of Internet Users in China, in millions, 2006, 2009 & 2015f
- Online Shoppers (in millions) and as Percentage of all Internet Users in China, 2007-2013f
- Average yearly Spending of Online Shoppers in China, in CNY, 2010 & 2015f

7. Players
- Leading B2C E-Commerce Players (B2C Platform) in China, by Market Share in %, Q3 2011
- Leading B2C E-Commerce Players (Independent B2C) in China, by Market Share in %, Q3 2011
- Ranking of Top 30 B2C E-Commerce Websites in China, by Trade Volume, 2010
- Ranking of Top 30 B2C E-Commerce Websites in China, by Monthly Visits, 2010
- Facts about Tmall.com
- News about Tmall.com, 2011
- Facts about 360buy.com
- Facts about Suning.com
- Facts about Amazon.cn
- News about Yihaodian, 2011
- Top 10 Group Buying Websites in China by Unique Visitors per Day, in millions, June 2011
- Top 10 Group Buying Websites in China by Conversion Rate from Visit to Order Placing, in %, June 2011

- B2W
- Netshoes.com.br
- Pontofrio.com.br
- Utkonos.ru
- Ozon.ru
- Kupivip.ru
- Holodilnik.ru
- Homeshop18.com
- Letsbuy.com
- Shopping.indiatimes.com
- Shopping.rediff.com
- Snapdeal.com
- Tmall.com
- 360buy.com
- Suning.com
- Amazon.cn

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