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Bulgarian Lifestyles 2011
MMD Partners, March 2011, Pages: 122
The seven Bulgarian consumer lifestyle groups, defined in the previous editions of the report, had one more tough year of economic crisis to go through. Unlike 2009, when the crisis was more in the minds of the Bulgarians and not so much in their real lives, 2010 is the first year in which the crisis has become not only a perception, but a real physical expression which for most people was not easy at all.
As a result of this objective lack of free money and additionally imposed subjective restrictions on the expenditure, the value of money for the Bulgarians has increased to a high degree and in 2010 they spent money very difficult. It has become a common practice to seek buying cheaper products and products in promotion. In the developed economies, where the consumers have high disposable income, the crisis has brought economy in their consumer behavior, while in Bulgaria the consumers has begun to split a penny into two. It is not possible for most of them to optimize and spend more reasonably their income, simply because it is very low and has never allowed extravagance.
Despite the crisis has been felt strongly by almost all segments, their reaction is quite different. This report reveals how the economic crisis affected the seven lifestyle groups, the subsequent changes in consumption and behavior and examines the differences between the groups.
Reasons to buy:
1) 7 lifestyles segments, that describe all Bulgarian consumers
2) Behaviour, motivation, values and attitudes of these segments
3) 3-year dynamics and trends of their market behaviour
4) Effects of the crisis on the segments provided with explanation
5) Media behaviour of the segments
Please note, when buying this report, you also receive the Bulgarian Lifestyles 2009 and 2010 edition.
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Also available
Bulgarian Lifestyles 2010
Bulgarian Lifestyles 2009
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