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Mobile Advertising and Marketing – 5th Edition
Berg Insight AB, Dec 2011, Pages: 167
What are the latest trends on mobile advertising market? Growing at a compound annual growth rate of 37 percent, the mobile ad market is forecasted to be worth € 17.2 billion in 2016 – corresponding to 15.2 percent of the total digital advertising market. Find out what the industry leaders are doing and anticipate their strategies for the future. Learn more in the fourth edition of this 160 page report in Berg Insight's VAS Research Series.
Mobile Advertising and Marketing is the fifth consecutive report analysing the rise of mobile advertising on the global market.
This strategic research report from Berg Insight provides you with 160 pages of unique business intelligence and expert commentary on which to base your business decisions.
This report will allow you to:
- Identify tomorrow's most profitable advertising opportunities in the mobile space.
- Understand the fundamentals of the ad-based mobile media revenue models.
- Recognise the key enablers of growth in the mobile advertising market.
- Comprehend the relative importance of digital channels compared to other advertising media.
- Learn about the experiences of mobile marketing campaigns by top global brands.
- Profit from valuable insights about ad-funded business models for mobile operators.
This report answers the following questions:
- How should mobile handsets be integrated in the marketing media mix?
- What changes in the mobile industry and end-user behaviour are required for mobile advertising to keep growing as a multi-billion euro market?
- How are Apple, Google, Microsoft and Yahoo! Positioning themselves to become leading mobile advertising players?
- Who are the rising stars that stand out from the crowd among the mobile advertising and marketing companies?
- How well suited for advertising are different existing and future mobile media channels?
- What are the experiences from mobile marketing campaigns so far?
- What implications does mobile advertising bring for operators?
- Which advertising formats will become most successful in the mobile environment?
- In what ways can location technology improve the relevancy of mobile advertising?
About the Author
Rickard Andersson is a Telecom Analyst with a Masters degree in Industrial Engineering and Management from Chalmers University of Technology.
He joined Berg Insight in 2010 and his areas of expertise include commercial vehicle telematics and mobile VAS.
Who should buy this report?
Mobile Advertising and Marketing is the foremost source of information about the status, future trends and technology developments on this market. Whether you are a telecom vendor, mobile operator, advertising agency, investor, consultant or application developer, you will gain valuable insights from our in-depth research.
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