UK Foodservice Survey 2012-2013: Impact, Opportunities, and Growth of Social Media and Consumer Review
- Language: English
- 95 Pages
- Published: June 2012
- Region: Great Britain, United Kingdom
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Need hard data on what consumers say about Groupon and other deal sites on social media?
Find it in Amplicate's new company focus report 'Public Opinion on Groupon and Deal Websites on Social Media' that tells you what consumers have been saying about Groupon and other major deal sites on social media in the last 12 months, when and where they're posting their opinions and why.
The report is full of charts, detailed data descriptions and straightforward analysis of the most interesting data points and is packed with hard data that is easy to understand and easy to act on.
This report offers analytics on opinions about Groupon and other deal websites that were posted by consumers on social media in the last 12 months. Social media users were very positive about Groupon and even more positive about deal websites in general in the last year. The report shows why social media users were so positive about Groupon and even more positive about deal websites in general. The report also provides a profile of the social media user who talks about Groupon and the social media user who talks about deal websites and contains data on where and when they share their opinion.
Essential data from the report:
Social media users posted 10,797 opinions on Groupon in the last 12 months, which they shared 22,604,714 times.
76% of opinions posted on Groupon were positive.
82% of opinions posted on deal websites on social media in the last 12 months were positive.
...and a wealth of other data that is essential for anyone involved in the marketing or analysis of the daily deal industry. SHOW LESS READ MORE >
Section 1 - Social media users' opinions about Groupon
1.1 General Sentiment - Groupon
1.2 Comparative Sentiment - Groupon
1.3 Reach of opinions on Groupon
Section 2 - Why do social media users hate or love Groupon?
2.1 Top 5 reasons for negative opinions
2.2 Top 5 reasons for positive opinions
Section 3 - Profile of Groupon Commentators
3.1 Who is talking about Groupon on social media?
3.2 When do social media users comment about Groupon?
Section 4 - Social media users' opinions about deal websites
4.1 General Sentiment
4.2 Comparative Sentiment
4.3 Reach of opinions
4.4 How news and events shaped people's opinions of deal websites
Section 5 - Why do social media users hate or love deal websites?
5.1 Top 5 reasons for negative opinions
5.2 Top 5 reasons for positive opinions
Section 6 - Profile of Social Media Commentators
6.1 Who is talking about deal websites on social media?
6.2 Who loves deal websites?
6.3 Who hates deal websites?
6.4 When do social media users comment about deal websites?
Section 7 - Rankings and Results
7.1 Top 10 deal websites in 2011
7.2 Changes in public sentiment for the most talked about deal websites
Section 8 - Methodology
- Gilt Groupe
- Living Social
- One Kings Lane