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Public Opinion on Burger King and Fast Food Chains on Social Media
Amplicate, December 2011, Pages: 38
Need hard data on what consumers say about Burger King and other fast food chains on social media?
Find it in Amplicate's new company focus report 'Public Opinion on Burger King and Other Fast Food Chains on Social Media' that tells you what consumers have been saying about Burger King and other fast food chains on social media in the last 12 months, when and where they're posting their opinions and why.
The report is full of charts, detailed data descriptions and straightforward analysis of the most interesting data points and is packed with hard data that is easy to understand and easy to act on.
This report offers analytics on opinions about Burger King and other fast food chains that were posted by consumers on social media in the last 12 months. Social media users posted more negative opinions than positive about Burger King but many more positive than negative about fast food chains in general in the last 12 months. The report shows why social media users were negative about Burger King and much more positive about other fast food chains in the last 12 months. The report also provides a profile of the social media user who talks about Burger King and the social media users who talks about fast food chains in general and contains data on where and when they share their opinion.
Essential data from the report:
- Social media users posted 11,748 opinions on Burger King and 258,270 opinions on fast food chains in the last 12 months, which they shared 137,763,386 times.
- 56% of opinions posted on Burger King were negative.
- 70% of opinions posted on fast food chains on social media in the last 12 months were positive.
...and a wealth of other data that is essential for anyone involved in the marketing or analysis of the fast food industry.
Section 1 - Social media users' opinions about Burger King
1.1 General Sentiment - Burger King
1.2 Comparative Sentiment - Burger King
1.3 Reach of opinions on Burger King
Section 2 - Why do social media users hate or love Burger King
2.1 Top 5 reasons for negative opinions
2.2 Top 5 reasons for positive opinions
Section 3 - Profile of Burger King Commentators
3.1 Who is talking about Burger King on social media?
3.2 When do social media users comment about Burger King?
Section 4 - Social media users' opinions about fast food chains
4.1 General Sentiment
4.2 Comparative Sentiment
4.3 Reach of opinions
4.4 How news and events shaped people’s opinions of fast food chains
Section 5 - Why do social media users hate or love fast food chains
5.1 Top 5 reasons for negative opinions
5.2 Top 5 reasons for positive opinions
Section 6 - Profile of Social Media Commentators
6.1 Who is talking about fast food chains on social media?
6.2 Who loves fast food chains?
6.3 Who hates fast food chains?
6.4 When do social media users comment about fast food chains?
Section 7 - Rankings and Results
7.1 Top 10 fast food chains in the last 12 months
7.2 Changes in public sentiment for the most talked about fast food chains
Section 8 - Methodology
- Arby’s, Baja Fresh
- Burger King
- Dairy Queen
- In N Out Burger
- Jack in the Box
- Jimmy John’s
- Long John Silver’s
- Panda Express
- Pizza Hut
- Taco Bell
- Taco John’s
- What A Burger
- White Castle
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