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Chinese Consumer Footfall and Expenditure in Foodservice Channels
Canadean Ltd, Jan 2012, Pages: 28
“Chinese Consumer Footfall and Expenditure in Foodservice Channels” is a new survey brief by Canadean that analyzes consumer footfall across the Chinese foodservice channels, and explores how consumer expenditure across different foodservice channels have changed in 2011. The brief also provides definitive analysis of information categorized by consumers’ age, gender, annual income and children in household. The research source in this report is based on an extensive survey between June and October 2011 taken by 2,782 consumers of various age and income groups within China.
Synopsis:
- This brief is based on primary surveys conducted by Canadean accessing its B2C panels of Chinese foodservice consumers. The opinions and forward looking statements of 2,782 consumers are captured in our survey
- The geographical scope of the research is China – drawing on the activity and expectations of consumers across different foodservice channels
- The brief provides snapshots of frequency of footfall and average expenditure on food across different foodservice channels
- Key topics covered in this brief include information categorized by foodservice channels and consumers’ age, gender, annual income and children in household.
The brief features the opinions of consumers related to the following:
- Consumer footfall across different foodservice channels
- Foodservice channels that drive consumer expenditure
Reasons to Buy:
- Formulate effective sales and marketing strategies by identifying consumer expenditure on foodservice channels
- Better promote your business by aligning capabilities and business practices with consumer behavior across different age groups and gender
- Benchmark your market understanding of consumer requirements across different income categories
Key Highlights:
-In China, a total of 47% of respondents had visited ‘restaurants with table service’ more than at least three times a month, the highest among any channel, of which 5% claim more than ten visits per month.
- Channels including ‘restaurants with table service’, ‘fast food restaurants’ and ‘ice cream parlors’ emerge to be the top three popular choices among consumer respondents.
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