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Setting 2012 Goals for Your Marketing Team
ExecSense, Jan 2012, Minutes: 60
In Setting 2012 Goals for Your Marketing Team, ExecSense examines the most effective strategies being used by leading marketing executives to establish goals and objectives for their marketing team for the upcoming year. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPad, Kindle or printed out) to understand what types of goals other marketing executives are establishing for their teams, strategies for how to incentivize your team to reach these goals, and the best tips and techniques other marketing executives have found to be most successful in goal planning and execution for the year ahead.
The webinar is led by an expert on establishing goals for CMOs and marketing teams, Linda Henman (Henman Performance Group), and focuses on:
- Everything you need to know in 60 minutes regarding best practices for establishing 2012 goals for your marketing team
- The most effective strategies and best practices used by leading marketing executives to define goals for their marketing team for the year ahead, including tips for establishing task forces, creating new responsibilities for team members, devising annual or quarterly objectives (e.g. to achieve better integration of marketing across the organization, to make information resources more interactive, to educate employees on how to access and make use of marketing resources), achieving specific financial targets, incentives tied to specific goals per person or per team, and more
- The best tips and techniques for communicating objectives to your marketing team so that they can have a productive year and reach the goals you have set for them
- The 10 questions most asked by marketing executives (and their CEOs & CFOs) about what goals they should be setting for their marketing team and how to best achieve these goals
- Case studies of a variety of marketing executives and the goals they are setting for their teams for 2012, how these goals are different than in years past, and their best tips and techniques for what works best that you can immediately implement in the year ahead
Upon registering, ExecSense will email you the dial-in phone number and all of the other relevant information and files to attend the webinar. You will also automatically be emailed the audio and PowerPoint files the day after the webinar in case you were unable to attend the live webinar (registration prior to live event still required). You can view the webinar on your computer, iPad, Kindle, iPhone, Blackberry, Android and many other devices.
Praise for ExecSense Webinars:
“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.”
– Brian K. Moore, HR Communications, Humana
“Dynamic, up-to-date resource...”
– Tina Ferguson, CEO of Rapid Success Partners
“ExecSense webinars are convenient and on-point…an intelligent discussion on a very relevant subject.”
– Meghan Wulff, Focus Management Group
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