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Big Picture Sustainability in Hygiene Products

Euromonitor International, Dec 2011, Pages: 36


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Although green products account for only a small share of even the most developed hygiene markets, environmental issues now permeate the whole chain, from raw material extraction, manufacturing and on to disposal. The sustainability debate has been in constant development and the inclusion of the “Triple Bottom Line” into corporate culture has heralded an era of accelerated development in the way that companies now look at sustainability across their operations.

The Big Picture Sustainability in Hygiene Products global briefing offers an insight into to the size and shape of the tissue and hygiene market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within tissue and hygiene, analyses leading companies and brands, assesses the importance of private label and offers strategic analysis of major factors influencing the market - be they new product developments, economic/lifestyle/environmental influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Away-From-Home Tissue and Hygiene, Hygiene, Retail Tissue and Hygiene, Tissue.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Tissue and Hygiene market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.






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