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Bleach In Turkey
Euromonitor International, Dec 2011, Pages: 22
In Turkey, consumers use bleach as a household antiseptic/disinfectant. During the swine flu epidemic in 2009, although it is unhealthy, some Turkish people used bleach even for fruit and vegetables, believing that it would kill germs and the swine flu virus. Bleach producer Unilever Sanayii ve Ticaret Türk emphasised the virus-killing properties of its product Domestos in its advertisements, telling consumers that bleach not only kills all known bacteria, but also all known viruses, including...
The Bleach in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Bleach market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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