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Corporate Strategies in Consumer Appliances: Growth Through Acquisition

Euromonitor International, Dec 2011, Pages: 55


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The economic downturn taught consumer appliances players that a wide geographic footprint is key for sustainable growth. Significant acquisition activity in 2010 and 2011 is likely to continue, particularly in more fragmented emerging markets. Big players seek targets that promise quick access to growth, production capacity and distribution in frontier markets.

The World Market for Consumer Appliances market report offers a comprehensive guide to the size and shape of the market at an international level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Consumer Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.






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