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Dishwashing In Turkey
Euromonitor International, Dec 2011, Pages: 23
In Turkey, hand dishwashing is still the most popular way of washing dishes, but this is changing rapidly. Penetration of dishwashers increased to 35% of urban households in 2010, from 21% in 2000. In rural households it increased to 7%, whilst it was 2% in 2000. Television advertisements telling consumers that using a dishwasher is more economical than hand dishwashing were also effective in terms of changing consumers’ preferences.
The Dishwashing in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Automatic Dishwashing, Dishwashing Additives, Hand Dishwashing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Dishwashing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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