Men's Outerwear in Morocco

Euromonitor International, January 2013, Pages: 31

Men from all income groups began to spend more on men’s outerwear in Morocco in 2011. Low-income men notably benefited from a 10% increase in the minimum wage in the private sector in the year, while a strong wage increase for public employees primarily benefited mid-income workers. Low-income households also saw a rise in disposable income levels due to the introduction of strong government subsidies on staples such as wheat, sugar, gas and oil.

Euromonitor International's Men's Outerwear in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Men's Jeans, Men's Outerwear (Excl Jeans).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Men's Outerwear market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

MEN'S OUTERWEAR IN MOROCCO
Euromonitor International
January 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Men's Outerwear: Volume 2006-2011
Table 2 Sales of Men's Outerwear: Value 2006-2011
Table 3 Sales of Men's Outerwear: % Volume Growth 2006-2011
Table 4 Sales of Men's Outerwear: % Value Growth 2006-2011
Table 5 Men's Outerwear Company Shares 2007-2011
Table 6 Men's Outerwear Brand Shares 2008-2011
Table 7 Sales of Men's Outerwear by Distribution Format: % Analysis 2006-2011
Table 8 Forecast Sales of Men's Outerwear: Volume 2011-2016
Table 9 Forecast Sales of Men's Outerwear: Value 2011-2016
Table 10 Forecast Sales of Men's Outerwear: % Volume Growth 2011-2016
Table 11 Forecast Sales of Men's Outerwear: % Value Growth 2011-2016
Table 12 Apparel Size Chart for Men: Zara
Table 13 Apparel Size Chart for Men: GAP
Table 14 Apparel Size Chart for Men: Celio
Bogart SA in Apparel (morocco)
Strategic Direction
Key Facts
Summary 1 Bogart SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Bogart SA: Competitive Position 2011
Internet Strategy
Dvh Sarl in Apparel (morocco)
Strategic Direction
Key Facts
Summary 3 Dvh Sarl: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Dvh Sarl: Competitive Position 2011
Internet Strategy
Inditex, Industria De Diseño Textil SA in Apparel (morocco)
Strategic Direction
Key Facts
Summary 5 Inditex, Industria de Diseño Textil SA: Key Facts
Company Background
Chart 1 Inditex, Industria de Diseño Textil SA: Zara in Morocco Mall
Production
Competitive Positioning
Summary 6 Inditex, Industria de Diseño Textil SA: Competitive Position 2011
Internet Strategy
Ona Goupe in Apparel (morocco)
Strategic Direction
Key Facts
Summary 7 Ona Groupe: Key Facts
Summary 8 Ona Groupe: Operational Indicators
Company Background
Chart 2 Ona Groupe: Marjane in Morocco Mall
Production
Competitive Positioning
Summary 9 Ona Groupe: Competitive Position 2011
Internet Strategy
Saham SA in Apparel (morocco)
Strategic Direction
Key Facts
Summary 10 Saham SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Saham SA: Competitive Position 2011
Internet Strategy
Executive Summary
Strong Recovery Following Downturn in Middle of Review Period
Low-income Consumers Benefit From Subsidies and Wage Increases
Fragmented Sales Led by Private Label and Strong Domestic and Global Brands
Consumers Shift To Modern Retail Channels
Strong Growth Ahead for Forecast Period
Key Trends and Developments
Government Spending Enables Low-income Groups To Spend More Freely
Polarisation As Low-income Groups Buy in and Mid- and High-income Groups Trade Up
Leading Players Lose Share As Retail Landscape Develops
Sportswear Boosted by Fitness Trend But Constrained by Counterfeit Sales
Market Data
Table 15 Sales of Apparel by Category: Volume 2006-2011
Table 16 Sales of Apparel by Category: Value 2006-2011
Table 17 Sales of Apparel by Category: % Volume Growth 2006-2011
Table 18 Sales of Apparel by Category: % Value Growth 2006-2011
Table 19 Apparel Company Shares 2007-2011
Table 20 Apparel Brand Shares 2008-2011
Table 21 Sales of Apparel by Distribution Format: % Analysis 2006-2011
Table 22 Sales of Apparel by Category and Distribution Format: % Analysis 2011
Table 23 Sales of Clothing by Category and Distribution Format: % Analysis 2011
Table 24 Forecast Sales of Apparel by Category: Volume 2011-2016
Table 25 Forecast Sales of Apparel by Category: Value 2011-2016
Table 26 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016
Table 27 Forecast Sales of Apparel by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 12 Research Sources

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