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Viewing report
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Global Video Test Equipment (VTE) Markets
Frost & Sullivan, Nov 2011, Pages: 65
RESEARCH OVERVIEW
This Frost & Sullivan research service titled Global Video Test Equipment (VTE) Markets offers a comprehensive market overview. It assesses market trends across different end-user industries. It also identifies the major industry challenges, drivers and restraints affecting the demand for VTE. The research estimates the market size of VTE with respect to the different geographies, offers competitive benchmarks and lists the market shares of different suppliers. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: analog and digital VTE.
This comprehensive, objective information allows your company to mitigate risk, identify new opportunities, and drive effective strategies for growth.
MARKET OVERVIEW
Growth in Digital Television Fuels Demand for VTE
The inexorable march towards digitization and digital broadcasting is set to have a positive ripple effect on the global video test equipment (VTE) markets. The key challenge for vendors will be to design open testing systems and to maintain margins, even while offering consumers cost-effective products with enhanced functionalities.
“The transition from analog to digital broadcasting initiatives is being driven by the freeing up of spectrum which, in turn, is boosting the VTE market,” notes the analyst of this research. “The rapid growth of digital television, as well as HD television services, is set to impact investments by broadcast stations globally, spurring the demand for VTE.” The migration to digitization has had a significant impact on the VTE market. Broadcasters need to upgrade their facility and equipment, which, in turn, has meant more testing.
Gaming is also affecting market prospects. Liquid crystal display (LCD) technology has become the standard for high-end gaming. The mounting complexity of gaming technology and its interoperability with TV has triggered a rise in the demand for VTE. Evolving customer trends have resulted in escalating demand for advanced TVs. For instance, there is greater demand for LCD TVs than for flat panel display (FPD) TVs, such as plasmas and organic light emitting diodes (OLEDs). Such trends are fuelling greater demand for advanced video test sets. “The increasing complexity of protocols and the concurrent development of different standards have underlined the importance of test equipment with improved testing capabilities,” adds the analyst. “However, as protocols become more difficult to implement, it creates a serious challenge for test equipment to provide accurate measurements, particularly in the light of interoperability issues.”
Evolving Technologies Challenge Vendors to Implement Open System Design
Although market prospects are bright, there are still some areas of concern. For instance, while many governments worldwide have initiated steps to facilitate the digitization of television, there is no uniform deadline for achieving this transition, especially in countries within the Asia Pacific region. “Moreover, even as the broadcast segment witnesses an exponential increase in the amount of digital content, the high capital expenditure is discouraging many broadcasters – particularly smaller, regional ones – from investing in upgrades,” cautions the analyst. “High costs are not only dissuading companies from transitioning to digital networks, but are also restraining investments in digital equipment, including testing solutions.”
There is now intensifying pressure on test equipment manufacturers to make VTE with high functionality available at lower prices. Proving return on investment (ROI) is also a significant challenge for VTE vendors. “VTE vendors should focus on providing a high level of open system design, modularity and flexibility in their hardware and software architectures,” concludes the analyst. “This will help sustain market momentum.”
MARKET SECTORS
In this research, expert Frost & Sullivan analysts thoroughly examine the following market sectors:
- Analog VTE
- Digital VTE
By Geographic Region:
- North America
- Europe
- Asia Pacific
- Emerging markets
By End user:
- Broadcasters
- Manufacturers
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