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U.S. Direct-energy Based Medical Devices Market - Aesthetics; Cardiovascular; Gynecology; Orthopedics; Urology

Frost & Sullivan, March 2011, Pages: 124


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The objective of this research service is to evaluate the U.S. direct-energy based medical devices. Areas covered are: aesthetics, cardiovascular, gynecology, orthopedics and urology. Advances in surgical techniques have allowed minimally invasive surgery to become a technique of choice for many surgeons and patients. Energy based devices allow precise application of energy to a surgical site, thus, allowing better control of surgery. This research service identifies major market drivers and restraints, and market and technology trends for existing and emerging participants. It also provides revenue forecasts, procedure forecasts and competitive analysis from 2006 to 2016, with 2009 as the base year.

This Frost & Sullivan research service titled U.S. Direct-energy Based Medical Devices Market - Aesthetics; Cardiovascular; Gynecology; Orthopedics; Urology provides an in-depth analysis of the market drivers and restraints, industry trends, and competitive environment in addition to the challenges and issues faced by market participants.

Market Overview

Innovative Treatment Options Energize Prospects for the U.S. Direct-energy Based Medical Devices Market

The U.S. direct-energy based medical devices market is poised for strong growth as interest in cosmetic surgery continues to climb. Technology advancement in the energy-based devices space has been a major boost to adoption rates in this market sector as procedures have become highly accessible, affordable, and safe. An array of highly competitive direct-energy based skin rejuvenation and tightening treatments have been recently introduced in the market. These may prove truly effective while complementing, not replacing, popular non-invasive dermal fillers and neurotoxins, such as Restylane and Botox. “With a revved up attraction quotient, the revenues for the market have seen a significant spike over the last 10 years,” notes the analyst of this research service. “Traditional high growth areas, such as the orthopedics market, have used energy as a medium for treatment for decades; other segments in which energy-based medical devices are making inroads are cardiology, urology, gynecology, and aesthetics.”

The U.S. device market is saturated with intense competition from more than 30 manufacturers of energy-based aesthetic equipment, such as Candela, Palomar Medical Technologies, Syneron, and Thermage, as well as several smaller and emerging companies. Leading firms have been experiencing record growth due to the nature of the burgeoning aesthetic physician and spa markets, which are more than eager to adopt more profitable, non-reimbursed, high-patient volume treatments. Though companies have been growing organically, growth by mergers and acquisitions has been a trend in this market with major competitors growing largely through acquisitions of smaller companies.

Issues Surrounding Cost Stall Uptake of Energy-based Devices

Although the prospects for the market look upbeat, there are some challenges restraining market progression. Energy-based devices are relatively new to the market place. Unlike mature treatment methods that have long-term outcome data to positively back physician's choice for choosing a particular mode of treatment, energy based devices lack that support. This deficiency in long-term data will be a growth bottleneck for the market. End-user control is an important part of most energy-based devices and thus surgeon/physician education will play a major role in extending the adoption rate in this market. Capital equipment required for energy-based devices usually comes with a relatively high price tag. A major hurdle is client apprehension about expenditure on procuring these machines. Rising healthcare costs coupled with recession induced constraints have tested the limits of operating margins for care facilities.

Companies in the energy-based devices space will need to work on developing training programs for physicians and surgeons. As more and more technologically advanced products are brought to market, the medical community needs to be educated on the benefits of newer methods and energy types used. “To ensure successful business outcomes, participants in this space must introduce systems that cater to multiple treatment modalities,” says the analyst. “Manufactures should focus on this aspect of the market to stay abreast of the latest end-user requirements.”

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

- Aesthetics
- Cardiovascular
- Gynecology
- Orthopedics
- Urology
- Technologies

The following technologies are covered in this research:

- Hair removal, skin resurfacing
- Catheter ablation, surgical ablation, laser artherectomy, endovenous ablation, laser lead removal, transmyocardial revascularization
- Endometrial ablation


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