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2011 SMB Collaboration and Communication (Study Results plus Additional Cross Tabs and Inquiry)
SMB Group Inc, Sep 2011
Collaboration and communications are the only business activities that every employee in every company engages in every day.
- Whether a CEO or new hire, an accountant or a construction worker, everyone needs to share and manage information, ideas, resources, and connections to get their jobs done.
- How are SMBs collaborating today, and when, why where and how will they transition from point solutions to a more integrated collaboration approach, or from free to paid collaboration solutions?
To succeed in this market, vendors need an in-depth and nuanced understanding of these issues.
The SMB Group’s 2011 SMB Collaboration and Communication Study will examine related trends, dynamics, opportunities and challenges among small and medium businesses, assessing:
- SMB collaboration culture and practices
- Current and planned use of collaboration solution and services
- Perceived benefits of collaboration solutions
- Integration of collaboration and communication solutions with other business applications and processes
- Impact of social media and mobility on collaboration requirements
- Shift from standalone collaboration and communication solutions to integrated collaboration suites
- Study results and analysis will help vendors develop marketing, product and channel strategies to successfully reach, influence and market to SMBs in this space
Option B: Extended Results Package—Study Results plus Additional Cross Tabs and Inquiry $17,500
Includes all the deliverables in Option A plus:
- Web conference presentation of key findings and Q&A
- 3 hours of additional inquiry (including additional crosstabs)
- PDF of study results with employee size crosstab banner for all questions
- Analysis and crosstabs by employee size, adoption and industry
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2011 SMB Collaboration and Communication (Study Results)
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