2011 Small and Medium Businesses Routes to Market Study (Study Results)
SMB Group Inc, September 2011
Analyze how U.S. SMB decision-makers learn about, evaluate and buy software and services technology solutions to help run their businesses
Identify and analyze:
- Current and planned use of software and services technology solutions
- Where SMBs go to discover and learn about these solutions
- Who SMBs rely on to guide them in selecting these solutions–and why they rely on them
- Top reasons that some solutions make the “short list” over others
- Where SMBs purchase software and services technology solutions–and why they select these channels
- Budgets, planned spending and budgeting process
- Decision-making process and roles throughout the process
The survey asked respondents for input on “software and service technology solutions” throughout the survey
These include:
- ERP, Financial and Accounting
- Business Intelligence and Analytics
- Collaboration
- Web site design/hosting
- Online Marketing
- Contact and Customer Management
- IT Infrastructure Management Solutions and Services
- Server Virtualization (new addition for 2011)
- Desktop Virtualization (new addition for 2011)
Option B: Basic Package—Study Results Includes:
- Data report study (Power Point format)
- PDF of study results with employee size crosstab banner for all questions
Executive Summary and Key Findings:
- Business and Economic Outlook
- Top Business & Technology Challenges
- Areas of Investment
- Attitudes About Keeping Current with Technology
- Top Sources of Information
- Top Sources for Advice and Why
- Top Reasons For Reliance On These Sources For Advice
- Top Reasons Why Specific Technology Solutions Get on the “Short List”
- Purchase Channels for Technology Solutions
- Personnel Involved in Solutions Purchase Process and Budgeting Style
Summary:
- Small Business Technology Solution Purchase Cycle
- Medium Business Technology Solution Purchase Cycle
Methodology
The topics below are tabulated by employee bands for both Small Business and Medium BusinessoTop business challenges
- Top technology challenges
- Business Outlook for 2010
- Annual spending on technology solutions
- Technology solutions spending change
- Technology solutions purchased in last 24 months and plans for purchases in next 12 months
- Company's attitudes regarding the budgeting process
- Company's attitude about keeping current with new software and service technology solutions
- Use of information sources to run business
- Technology solution purchase sources (by technology)
- Top reasons for selection of purchase source (by technology)
- Top sources of advice on solution selection (by technology)
- Top reasons to rely on these sources for advice
- Top reasons to “short list” a solution
- Persons involved in technology solution purchase process
Selective additional insights by Respondent age and Who the business sell’s to?
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