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2011 Small and Medium Businesses Routes to Market Study (Study Results plus Additional Cross Tabs and Inquiry time)
SMB Group Inc, Sep 2011
Analyze how U.S. SMB decision-makers learn about, evaluate and buy software and services technology solutions to help run their businesses
Identify and analyze:
- Current and planned use of software and services technology solutions
- Where SMBs go to discover and learn about these solutions
- Who SMBs rely on to guide them in selecting these solutions–and why they rely on them
- Top reasons that some solutions make the “short list” over others
- Where SMBs purchase software and services technology solutions–and why they select these channels
- Budgets, planned spending and budgeting process
- Decision-making process and roles throughout the process
The survey asked respondents for input on “software and service technology solutions” throughout the survey
These include:
- ERP, Financial and Accounting
- Business Intelligence and Analytics
- Collaboration
- Web site design/hosting
- Online Marketing
- Contact and Customer Management
- IT Infrastructure Management Solutions and Services
- Server Virtualization (new addition for 2011)
- Desktop Virtualization (new addition for 2011)
Option A: Sponsorship Package—Study Results plus Additional Cross Tabs and Inquiry time Includes:
- Collaborate with SMB Group to provide input on survey questions
- Data report study (Power Point format)
- Web conference presentation of key findings and Q&A
- 3 hours of additional inquiry (including additional crosstabs)
- PDF of study results with employee size crosstab banner for all questions
- Analysis and crosstabs by industry
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2011 Small and Medium Businesses Routes to Market Study (Study Results)
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