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Health And Wellness In Austria

Euromonitor International, Jan 2012, Pages: 92


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Austria’s economy has recovered from the recession in 2008 and 2009. The country’s real GDP increased by 2% in 2010. The improved economic situation has relieved consumers from the prevailing uncertainty in the country. The economic development has had a positive effect on health and wellness food and beverages sales. Overall, health and wellness products are seeing good sales and a substantial increase was recorded within many product areas in 2010.

The Health and Wellness in Austria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2007-2011, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.






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