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Amway Forever: The Amazing Story of a Global Business Phenomenon
John Wiley and Sons Ltd, Aug 2011, Pages: 240
Amway has returned to public attention after 50 years in the business. Its past 10-year run has seen an exporting of its direct sales business to more than 70 countries that now generate it $6 billion in sales. Not bad for a company that stalled in the 1980's, as most of America seemed to have grown wise to its cult-like recruitment tactics and sometimes outlandish promises of wealth. Amway Forever explores the history of Amway and its remarkable resurgence around the globe. From how the company began to its growing pains in the 70's and 80's to its recent online revival, Frick explores the interesting strategies used by Amway in the past 50 years.
The book begins with a look at Amway's fascinating roots and then delves into how innovation has led to its growth into an international powerhouse. A must read for anyone interested in Amway's unique business model and buzzworthy emergence into a global success.
A fascinating look at five decades of Amway's innovation
- Amway started in 1959 as a way for people to earn extra money selling soap and cosmetics. Today, it has recaptured the public's attention largely because of an extensive print and broadcast campaign featuring the Quixtar name-with ads saying 'you know us as Amway.'
- Amway Forever chronicles the amazing inside story of this global business phenomenon. Page by page, it explores the history of Amway and its remarkable resurgence around the world. From how the company began and its growing pains in the 70's and 80's to its recent online revival, this book explores how Amway has survived and thrived over the past fifty years.
- Delves into how innovation has led to Amway's growth into an international powerhouse
- Reveals Amway's pioneering marketing tactics and sales strategies
- Offers an historic perspective, as well as a contemporary look, at how the company has evolved
- Engaging and informative, Amway Forever is a must-read for anyone interested in this company's unique business model and buzzworthy emergence into a global success.
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