Students' Information Sources in the Digital World (2011)
Bookmarketing Market Reports (BML), December 2011
Establishing current use of resources by students, investigate students attitudes to printed & digital material & how the use of one affects the other, and provide bench mark data from which to monitor changes over time.
In the UK the HE sector is undergoing a radical shift, with an increase in student numbers as well as major changes in funding models and the technological landscape.
To help shed light on these changes, in December 2011 BML undertook a major new study to examine student information sources in the digital world. The survey will establish current use of resources by students, investigate student's attitudes to printed and digital material and how the use of one affects the other, and provide bench mark data from which to monitor changes over time.
The survey will examine:
-Information sources used overall, both print and digital, free and paid for
-Which are used at all/which are used most
-How students decide which resource to use
-How resources are accessed/obtained
-Buying of print and digital material for study
-Numbers and value bought
-Whether core texts, recommended texts or other
-Where bought from at all/most
-Why bought at all
-Weight of different factors driving choice
-Student's use of digital resources
-Numbers of free downloaded/where from
-Use of filesharing/torrent sites & awareness of copyright
-Devices downloaded to
-Reasons for using digital vs print
-Reasons for using print vs digital
-Views on pricing of digital resources
-Social networking and website use
Subscribers to the report will receive:
- A full survey report in PDF
- An interpretation of key findings by an industry expert
- Background tables in excel
- Provision of additional analysis as required
The research will be conducted online with a representative sample of 1000 students matched to HESA figures. This sample will provide 150-180 interviews in each of six general subject groups (Arts & Humanities, Business & Management, Law, Medical, Science & Technical and Social Sciences) and 330-370 in each year group (combining third and fourth years). In addition to subject/ subject group and year, the following demographics will be collected to allow additional profiling:
- University studied at
- Full time vs part time study
- Age and sex of respondent
- Whether have job to help fund university
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