Newspapers and the Internet: 2011 to 2015
Generator Research Limited, November 2011, Pages: 266
Having been stuck on the lauchpad for years, now is the time for digital newspapers.
Revenues from online adverting on newspaper websites and digital newspaper subscriptions will grow from USD 8.2 billion this year to USD 15.7 billion in 2015, an increase of over 90 percent or a CAGR of over 17 percent.
But because of falling print revenues in developed internet markets, the worldwide newspaper business will hardly grow at all over the next five years.
Total revenues for all revenue sources for all the world's newspaper publishers will increase from USD 126.5 billion in 2011 to USD 130.1 billion in 2015, a CAGR of just 0.7 percent - well below the projected rate of increase in global GDP.
Newspapers are facing a serious competitive challenge in markets where there is mass adoption of internet-based services such as online news, social media and user-generated content.
In markets such as these, newspaper advertising revenues are plummeting: United Kingdom - down 30.8% between 2006 and 2010; Spain - down 37.5%; Denmark - down 33.2%; Norway - down 40.6%; Poland - down 29.8%; Japan - down 36%.
But in markets where modern internet services have yet to reach mass adoption, the picture is radically different.
For instance, the Indian newspaper market - the world's largest when measured by circulation - is positively booming, with advertising expenditure having increased by 70.4 percent between 2006 and 2010 and circulation also having increased by 40.8 percent. Similar growth patterns can be observed in markets like Indonesia, Croatia, Bulgaria, Mexico, Ecuador and Egypt where newspaper circulation has increased by 17.9%, 39.4%, 67.0%, 24.3%, 51.5% and 27.8% respectively over the same period.
While the revenues of newspaper publishers in developed internet markets go up in flames, explosive growth in smartphones, tablets and eReaders - a comparatively recent development - represents petrol being poured on those flames.
By 2015 the installed base of smartphones, tablets and eReaders will reach 2.8 billion, and each of these devices will able to display newspaper content with high quality while most will be wireless enabled. By comparison, the total daily readership of all the world's newspapers in 2015 will be around 1.8 billion.
While it will have taken the newspaper industry over 100 years to create the infrastructure needed to reach 1.8 billion readers it will have taken the technology industry less than 10 years to achieve a comparable reach.
This new report titled "Newspapers & the Internet: 2011 to 2015" contains some truly startling data, analysis and insight backed up by a detailed, holistic analysis of all aspects of the newspaper business.
Executive Summary
Newspaper Market Overview
Newspapers In Developed Internet Markets
Analysis Of The Main Problems
- The Role Of Newspapers As An Advertising Medium
- Intrinsic Value Of News Content
- Brand Equity
- Competition From Other Technology-Enabled Activities
Analysis Of Solutions
- Advanced Personal Devices
- Value Proposition To Readers
- Premium Content Sales
- New Business Models
Case Studies
- Financial Times & Ft.Com
- The New York Times
Newspapers In Emerging Internet Markets
- Printed Newspapers
- Digital Newspapers
- Analysis
Worldwide & Regional Market Projections: Print And Digital Newspapers
Print Revenues
- Revenue Source 1: Print Advertising
- Revenue Source 2: Copy Sales
- Summary: Newspaper Print Revenues
Digital Revenues
- Revenue Source 1: Online Advertising
- Revenue Source 2: Digital Subscriptions
- Summary: Newspaper Digital Revenues
Country Snapshots: Fast Facts
North America
- United States
- Canada
Western Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Netherlands
Central, Southern & Eastern Europe
- Russian Federation
- Poland
- Greece
- Czech Republic & Slovakia
Asia Pacific
- China
- Japan
- India
- Australia
- Korea (Dem. Rep. Of)
- Taiwan
- Malaysia
Latin America
- Brazil
- Argentina
- Mexico
Middle East & Africa
- Turkey
- Saudi Arabia
- South Africa
- United Arab Emirates (Uae)
- Nigeria
WHAT THIS REPORT OFFERS:
This comprehensive and insightful 366-page report offers the following:
1. A clear, holistic analysis of the entire newspaper market: print newspapers, digital newspapers and the device landscape - all analysed across multiple countries;
2. In one 366-page report you will find: 175 tables, 45 figures, 27 country profiles, 100 eReader device profiles, 38 pages of market forecasts, all bound together with clear analysis and supporting data;
3. 27 concise, punchy and fact-loaded country profiles, each of which gives a good overview of the newspaper industry and overall market environment. Including all the major western markets along with BRIC (Brazil, Russia, India and China), these 27 countries together account for over 96 percent of global GDP;
4. 38 pages of market forecasts and numeric analyses on all the key aspects of this exciting market, many of which are offered for 6 regions: North America, Western Europe, Central, Southern and Eastern Europe, Asia Pacific, Caribbean & Latin America and Middle East & Africa;
5. Detailed analysis of the differences between the newspaper industries in developed and emerging internet markets including, for instance, the 4-point mechanism by which newspaper advertising revenues are falling and a calculation of the market price for eReading devices in emerging internet markets;
6. Extensive worldwide and regional-level market forecasts for practically every important aspect of the worldwide newspaper market, all of which are presented in easy-to-understand tables that can be pasted directly into your presentations and reports;
7. Profiles on 40 eReader and tablet vendors, encompassing over 100 devices;
8. Two case studies (FT.com and NYTimes.com) that represent the state-of-the-art in digital newspapers.
WHAT YOU WILL LEARN FROM THIS REPORT
This report contains a wealth of data, analysis and insight. For example:
- Learn through a numerical analysis why revenues earned from online advertising can never be large enough to compensate for losses in print advertising revenues;
- Understand why the newspaper industry is imploding in some markets, yet booming in others - and obtain the data and forecasts that quantity the differences;
- Lean why some newspapers are better positioned than others when it comes to developing a digital version of their content, and also learn why some content categories have a higher intrinsic value than others;
- Understand the relative pros and cons of the different digital newspaper reading devices (smartphones, eReaders, tablets and PCs);
- Appreciate why newspaper markets that are currently booming, like India and China, will eventually follow markets like the United States into a period of major change;
- Understand the four main problems facing newspaper publishers in developed internet markets - and then read our analysis of the solutions;
- Fully appreciate the importance of a new class of device - the Advanced Personal Device (smartphones, tablets and eReaders) that is precipitating wholesale change in the PC and media industries - including newspapers: make sure you are equipped with the facts, essential data and forecasts.
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