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eBook Publishing & eReading Devices: 2011 to 2015
Generator Research Limited, Oct 2011, Pages: 317
The worldwide book industry is at the beginning of a generational shift that will eventually see a new content proposition - eBooks - being delivered directly to billions of users of tablets, eReaders and smartphones.
In 2011 eBooks will account for 2.9 percent of worldwide book sales but by 2015 this will have grown to 12.7 percent. In North America, the value of eBook sales in 2015 will be $ 8.6 billion, representing 21.4 percent all book sales.
This shift, anticipated for decades, is now beginning in earnest, and the main trigger has been a truly remarkable transformation in the personal device market (eReaders, Tablets and Smartphones),
By the end of 2011, 807 million individuals around the globe will own at least on advanced personal device all of which will be eBook-compatible and 92% will be able to render advanced media content with high quality and connect to the web.
But by the end of 2015, the number of unique users of advanced personal devices will have exploded to nearly 1.8 billion, which is about the same as the worldwide daily reach of newspapers or books.
In 2015, consumers will spend over $220 billion on eReaders, tablets and smartphones; a huge figure that is comparable to the combined size of the worldwide book and newspaper industries.
Between 2011 and 2015, the combined R&D expenditure on advanced personal devices will be over $ 52 billion. By way of comparison, the equivalent R&D expenditure on desktop PCs will be just $ 8.2 billion.
It is clear that high-quality, affordable devices are already here, and that over the coming years sustained R&D investment will increase performance still further while and driving the average price per device down.
The impact on the book industry will be profound. When carefully studied on a like-for-like basis eBooks are about 22 percent lower cost than printed books which will mean that the book industry's cost base will, over time, need to fall by around 10 percent.
But if the book industry does a good job in developing the eBook market, then operating profits for publishers and authors' royalties need not be damaged.
Our new report 'eBook Publishing & eReading Devices: 2011 to 2015' contains a detailed, holistic analysis of this exciting, explosive growth market.
Uniquely, this comprehensive 317-page report offers a front-to-back and top-to-bottom analysis of the whole market by offering a wealth of data, forecasts and analysis on the book industry, the eBook business, eReading devices (eReaders, tablets and smartphones) and 27 country profiles.
This 317-page report covers the worldwide smartphone market in seven fact-filled and insight-packed sections:
- Report Highlights
- Executive Summary
- Introduction
- eBook Value Proposition
- Business Analysis
- Emerging Internet Markets
- Country Snapshots: Fast Facts
- eReading Device Market: eReaders,Tablets, Smartphones & PCs
- Market Forecasts
- Appendix
KEY BENEFITS
The report contains extensive data, analysis, forecasts and insight on how the internet and eReading devices will change the worldwide book industry.
The report is directly relevant to those who work in the book industry, either on the printed book or eBook side, as well as those who are involved with Tablets, eReaders, Smartphones, either on the hardware or software/app side.
This comprehensive and insightful 317-page report will deliver the following benefits:
- For the first time obtain in one report a clear, holistic business analysis of printed books, eBooks and eReading devices set against a background of 26 country-level analyses;
- Clearly understand the 19 distinct benefits that eBooks will deliver to book-buyers around the globe;
- Review a clear, detailed like-for-like P&L analysis of the cost difference between eBooks and Printed Books, which considers over 30 specific cost contributions;
- Understand what this means for the long term market price for eBooks as well as the future size of the book industry;
- Clearly understand the fundamental growth and cannibalisation mechanisms that will determine whether eBooks will bring overall growth to the industry, or not;
- Review how eBooks will change the supply-demand balance in the industry and what will happen to the number of authors, content quality and the number of book readers;
- Understand how self-publishing models, DRM, ad-supported books and the current debate over the wholesale vs. agency pricing will affect the development of the eBook market;
- Read a clear analysis of the 12 different factors that will shape the development of eBooks in emerging internet markets;
- Use over 60 pages of country-level market information and data to obtain valuable insight into the many important differences between the eBook markets in 26 individual countries, including all the major western markets along with BRIC (Brazil, Russia, India and China), plus many others;
- Compare market forecasts from 2011 to 2015 for Printed Books and eBooks: you will see the full picture by being able to compare projections for unit volumes, retail expenditure and average selling price, all on a region-by region basis;
- Get a firm handle on eReading devices by obtaining up-to-date market information, key datapoints, analysis & insight, vendor profile information, device specifications and market forecasts for all the major device categories: eReaders, Tablets and Smartphones, plus PCs (including desktops, notebooks and netbooks);
- Review 23 pages of market forecasts and numeric analyses on all the key aspects of this exciting market, many of which are offered for 6 regions: North America, Western Europe, Central, Southern and Eastern Europe, Asia Pacific, Caribbean & Latin America and Middle East & Africa;
- Understand how rapidly the eBook market will develop in 6 regions around the globe, and what percentage of total book sales will be accounted for by eBooks from 2011 to 2015;
- Appreciate how the average retail price for printed books and eBooks will change over time, again on a regional basis;
- Benefit from 106 data-packed tables and 44 insightful figures that can be easily pasted straight into your presentations and reports;
- Learn how many eBooks will be purchased per eBook reader and what the average eBook reader will spend on eBooks per year. purchases per reader
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