|
|
 |
|
Viewing report
|
|
|
|
The Future of Skincare: Consumption trends and product preferences
Datamonitor, Oct 2011, Pages: 111
Skincare brands are competing in an 'Era of Consequences'. A more careful consideration of the risks and consequences associated with consumption now characterize buying behavior. Skincare brands must therefore cater towards a more assured, claim savvy, and ultimately demanding shopper that is expressing more sophisticated skincare demands.
Features and benefits
- Utilize product, consumer, and market insight to identify the most pervasive consumer needs and preferences shaping today's skincare market.
- Uncover and capitalize on the differing extents to which consumers and industry players prioritize various skincare claims.
- Identify and deliver the specific premiumization dimensions that are most important to skincare consumers, thereby starving the private label threat.
- Achieve sales growth by developing compelling marketing tactics that better engage a somewhat disengaged skincare audience.
- Access proprietary consumer opinion data highlighting the attitude/behavioral disconnect that continues to challenge ethical skincare brand.
Highlights
- Consumers are becoming more appearance conscious, with 7% more global consumers attaching importance to looking good in 2011 compared to 2008. Visual Culture has therefore not only withstood the pressure of the economic crisis but appears to be becoming an increasingly defining trend of today’s global personal care landscape.
- Datamonitor research shows that one fifth of consumers do not decide which skincare brands to purchase until they are in-store. For this sizable segment of consumers that make their product purchasing decisions at the point of sale, in-store marketing (including product claims) plays a particularly important role in guiding their product choice.
- Datamonitor research highlights that as many as half of consumers admit that they fail to notice new facial skincare (49%), body skincare (50%), and suncare (54%) products launches. The need for skincare brands to adopt marketing tactics that enable them to better engage with consumers is therefore paramount.
Your key questions answered
- What are the key drivers of current and future skincare market growth? How can industry players look to capitalize on this?
- What are the most influential product claims shaping consumers skincare purchases? Which ones offer the greatest differentiation opportunities?
- What is the 'premiumization sweet spot' in today's skincare space and how can industry players best capitalize on it?
- What are the most compelling in-store and online marketing tactics for brands wanting to better engage with skincare shoppers?
- What can be done to counter the inherent skepticism associated with ethically aligned skincare claims?
|
|
|
|
