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Summary Analysis of 2010 U.S. Voice of Customer Study Telematics and Infotainment and App-Store Applications
Frost & Sullivan, Dec 2011, Pages: 44
This customer research service provides the summary analysis on the preferences and willingness to pay for telematics, infotainment, and applications of consumer’s in the US. The study highlights the awareness of current and future usage of telematics, infotainment and smart phone applications. It also illustrates the consumer’s interests and willingness for electric vehicle related applications. In addition, it educates the preferred input options required for all these services. Frost & Sullivan utilized a web-based survey methodology. It surveyed 1,212 vehicle owners who were 18 years or older, own a new generation smartphone (e.g. Apple, Blackberry, Droid), and own a vehicle that is no older than a 2007 model
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