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How to Update the Voice & Image of Your Company for 2012
ExecSense, Jan 2012, Minutes: 60
In this webinar, ExecSense examines how communications executives are using the beginning of the year as an excellent time to update the voice and image of their company. Take the 60-minutes to view this webinar (on your computer, mobile phone, iPod, iPad, Kindle or printed out) to see what steps other communications executives are taking right now, as well as case studies of how communications executives have successfully done this at the beginning of years past.
The webinar is led by an expert on this topic, Christine Hollinden (CEO, Hollinden Strategic Consulting), and covers:
- Take one hour to gain insight into what actions you can take immediately to sharpen your company's image and position in consumer's minds in the year ahead
- How to determine if you need an update or a make over; is your logo saying the right things, take a hard look at charitable donations and image, does your ad agency know who you are and other ways to evaluate the state of your voice and image
- The 10 questions we hear most from communications executives about using social media effectively to alter or update your corporate image; 4 things most companies overlook that you can do with email to update your corporate image
- Learn the simple technique that allows you to check if your corporate voice reflects what people think about your brand, and how to align them if they don't
- Case studies of how five brands successfully updated their voice and image at the beginning of the year, what worked and did not work in their efforts, and important lessons learned that you can use at your company
Upon registering, ExecSense will email you the dial-in phone number and all of the other relevant information and files to attend the webinar. You will also automatically be emailed the audio and PowerPoint files the day after the webinar in case you were unable to attend the live webinar (registration prior to live event still required). You can view the webinar on your computer, iPad, Kindle, iPhone, Blackberry, Android and many other devices.
Praise for ExecSense Webinars:
“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” – Brian K. Moore, HR Communications, Humana
“Dynamic, up-to-date resource...” – Tina Ferguson, CEO of Rapid Success Partners
“ExecSense webinars are convenient and on-point…an intelligent discussion on a very relevant subject.” – Meghan Wulff, Focus Management Group
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