• +353-1-415-1241(GMT OFFICE HOURS)
  • 1-800-526-8630(US/CAN TOLL FREE)
  • 1-917-300-0470(EST OFFICE HOURS)
Consumer Trends in the Dairy Market in Spain Product Image

Consumer Trends in the Dairy Market in Spain

  • Published: March 2012
  • Region: Spain
  • 85 pages
  • Canadean Ltd

Synopsis
This report provides the results for the Spanish Dairy market from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary
Why was the report written?
Marketers in the Dairy market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Dairy market READ MORE >



1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Dairy Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Butter & Spreadable Fats
2.2.2 Cheese
2.2.3 Cream
2.2.4 Milk
2.2.5 Puddings/desserts
2.2.6 Yoghurt
2.3 Behavioral Trends and Market Value
2.3.1 Butter & Spreadable Fats
2.3.2 Cheese
2.3.3 Cream
2.3.4 Milk
2.3.5 Puddings/desserts
2.3.6 Yoghurt
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Butter & Spreadable Fats
3.1.2 Cheese
3.1.3 Cream
3.1.4 Milk
3.1.5 Puddings/desserts
3.1.6 Yoghurt
3.2 Consumer Profiles by Product Category
3.2.1 Butter & Spreadable Fats
3.2.2 Cheese
3.2.3 Cream
3.2.4 Milk
3.2.5 Puddings/desserts
3.2.6 Yoghurt
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Dairy Brand Choice and Private Label Shares
4.2.1 Butter & Spreadable Fats
4.2.2 Cheese
4.2.3 Cream
4.2.4 Milk
4.2.5 Puddings/desserts
4.2.6 Yoghurt
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Dairy
5.1.2 Butter & Spreadable Fats
5.1.3 Cheese
5.1.4 Cream
5.1.5 Milk
5.1.6 Puddings/desserts
5.1.7 Yoghurt
6 Consumption Impact: Market Valuation
6.1 Dairy Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Dairy Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Dairy Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Dairy
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Butter & Spreadable Fats
7.2.2 Retail Share by Volume - Cheese
7.2.3 Retail Share by Volume - Cream
7.2.4 Retail Share by Volume - Milk
7.2.5 Retail Share by Volume - Puddings/desserts
7.2.6 Retail Share by Volume - Yoghurt
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Auchan Switching Analysis
7.3.3 Carrefour Switching Analysis
7.3.4 Schwarz Group Switching Analysis
7.3.5 Other Switching Analysis
7.4 Profiles of End-Consumers of Dairy, by Retailer Used
7.4.1 Auchan
7.4.2 Carrefour
7.4.3 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer

List of Tables
Table 1: Volume Units for the Dairy Market
Table 2: Foreign Exchange Rate – Euro Vs. US$, 2011
Table 3: Spain Survey Respondent Profile (weighted), 2011
Table 4: Spain Dairy Value Share (%), by Age Groups, 2011
Table 5: Spain Dairy Value Share (%), by Gender, 2011
Table 6: Spain Dairy Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Spain Dairy Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Spain Dairy Value Share (%) by Wealth Groups, 2011
Table 9: Spain Dairy Value Share (%) by Busy Lives Groups, 2011
Table 10: Spain Butter & Spreadable Fats Consumer Group Share (% market value), 2011
Table 11: Spain Cheese Consumer Group Share (% market value), 2011
Table 12: Spain Cream Consumer Group Share (% market value), 2011
Table 13: Spain Milk Consumer Group Share (% market value), 2011
Table 14: Spain Puddings/desserts Consumer Group Share (% market value), 2011
Table 15: Spain Yoghurt Consumer Group Share (% market value), 2011
Table 16: Spain Total Butter & Spreadable Fats Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 17: Spain Total Cheese Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: Spain Total Cream Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: Spain Total Milk Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: Spain Total Puddings/desserts Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: Spain Total Yoghurt Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: Spain Butter & Spreadable Fats Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 23: Spain Butter & Spreadable Fats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 24: Spain Cheese Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: Spain Cheese Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: Spain Cream Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: Spain Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: Spain Milk Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: Spain Milk Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: Spain Puddings/desserts Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 31: Spain Puddings/desserts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 32: Spain Yoghurt Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: Spain Yoghurt Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: Spain Butter & Spreadable Fats Consumer Profiles (% consumers by sub-group), 2011
Table 35: Spain Cheese Consumer Profiles (% consumers by sub-group), 2011
Table 36: Spain Cream Consumer Profiles (% consumers by sub-group), 2011
Table 37: Spain Milk Consumer Profiles (% consumers by sub-group), 2011
Table 38: Spain Puddings/desserts Consumer Profiles (% consumers by sub-group), 2011
Table 39: Spain Yoghurt Consumer Profiles (% consumers by sub-group), 2011
Table 40: Spain Dairy Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 41: Spain Butter & Spreadable Fats Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 42: Spain Cheese Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 43: Spain Cream Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 44: Spain Milk Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 45: Spain Puddings/desserts Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 46: Spain Yoghurt Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 47: Spain, Overall Dairy: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 48: Spain, Butter & Spreadable Fats: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 49: Spain, Cheese: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 50: Spain, Cream: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 51: Spain, Milk: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 52: Spain, Puddings/desserts: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 53: Spain, Yoghurt: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 54: Spain Dairy Market Value (Euro million), by Category, 2011
Table 55: Spain Dairy Market Value (US$ million), by Category, 2011
Table 56: Spain Dairy Market Volume (Kg m), by Category, 2011
Table 57: Spain Dairy Market Share (US$ million), by Category, 2011
Table 58: Spain Dairy Expenditure Per Capita (Euro), by Category, 2011
Table 59: Spain Dairy Expenditure Per Capita (US$), by Category, 2011
Table 60: Spain Dairy Expenditure Per Household (Euro), by Category
Table 61: Spain Dairy Expenditure Per Household (US$), by Category
Table 62: Spain Dairy Market Volume Share (Kg m), by Category, 2011
Table 63: Spain Dairy Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 64: Spain Dairy Consumption Per Household (Kg m / Households m), by Category, 2011
Table 65: Spain Dairy Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Table 66: Spain Butter & Spreadable Fats Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 67: Spain Cheese Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 68: Spain Cream Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 69: Spain Milk Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 70: Spain Puddings/desserts Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 71: Spain Yoghurt Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 72: Spain Switchers to Auchan for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 73: Spain Switchers From Auchan for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 74: Spain Switchers to Carrefour for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 75: Spain Switchers From Carrefour for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 76: Spain Switchers to Schwarz Group for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 77: Spain Switchers From Schwarz Group for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 78: Spain Switchers to Other for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 79: Spain Switchers From Other for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 80: Spain Profile of Dairy Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
Table 81: Spain Profile of Dairy Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
Table 82: Spain Profile of Dairy Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Spain Dairy Value Share (%), by Age Groups, 2011
Figure 3: Spain Dairy Value Share (%), by Gender, 2011
Figure 4: Spain Dairy Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Spain Dairy Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Spain Dairy Value Share (%) by Wealth Groups, 2011
Figure 7: Spain Dairy Value Share (%) by Busy Lives Groups, 2011
Figure 8: Spain Butter & Spreadable Fats Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Spain Butter & Spreadable Fats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Spain Cheese Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Spain Cheese Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Spain Cream Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Spain Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Spain Milk Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: Spain Milk Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: Spain Puddings/desserts Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: Spain Puddings/desserts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: Spain Yoghurt Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: Spain Yoghurt Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: Spain Dairy Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 21: Spain Dairy Market Share (US$ million), by Category, 2011
Figure 22: Spain Dairy Expenditure Per Capita (US$), by Category, 2011
Figure 23: Spain Dairy Expenditure Per Household (US$), by Category
Figure 24: Spain Dairy Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Figure 25: Spain Butter & Spreadable Fats Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 26: Spain Cheese Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 27: Spain Cream Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 28: Spain Milk Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 29: Spain Puddings/desserts Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 30: Spain Yoghurt Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 31: Spain People Who Have Switched Retailer for their Dairy Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011

Auchan, Carrefour, Schwarz group, Auchan

Note: Product cover images may vary from those shown

RELATED PRODUCTS

Our Clients

Our clients' logos