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Consumer Trends in the Hot Drinks Market in India Product Image

Consumer Trends in the Hot Drinks Market in India

  • ID: 2015223
  • March 2012
  • Region: India
  • 48 pages
  • Canadean Ltd

Synopsis
- This report provides the results for the Hot Drinks market in India, from Canadean’s unique, highly detailed and proprietary online survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.

- Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, and brand and private label choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary
- Marketers in the Hot Drinks market in India face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

- This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Hot Drinks market READ MORE >



1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Hot Drinks Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Coffee
2.2.2 Other Hot Drinks
2.2.3 Tea
2.3 Behavioral Trends and Market Value
2.3.1 Coffee
2.3.2 Other Hot Drinks
2.3.3 Tea
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Coffee
3.1.2 Other Hot Drinks
3.1.3 Tea
3.2 Consumer Profiles by Product Category
3.2.1 Coffee
3.2.2 Other Hot Drinks
3.2.3 Tea
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Hot Drinks Brand Choice and Private Label Shares
4.2.1 Coffee
4.2.2 Other Hot Drinks
4.2.3 Tea
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Hot Drinks
5.1.2 Coffee
5.1.3 Other Hot Drinks
5.1.4 Tea
6 Consumption Impact: Market Valuation
6.1 Hot Drinks Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Hot Drinks Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Hot Drinks Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Appendix
7.1 About Canadean
7.2 Disclaimer

List of Tables
Table 1: Volume Units for the Hot Drinks Market
Table 2: Foreign Exchange Rate – INR Vs. US$, 2011
Table 3: India Survey Respondent Profile (weighted), 2011
Table 4: India Hot Drinks Value Share (%), by Age Groups, 2011
Table 5: India Hot Drinks Value Share (%), by Gender, 2011
Table 6: India Hot Drinks Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: India Hot Drinks Value Share (%) by Education Level Achieved Groups, 2011
Table 8: India Hot Drinks Value Share (%) by Wealth Groups, 2011
Table 9: India Hot Drinks Value Share (%) by Busy Lives Groups, 2011
Table 10: India Coffee Consumer Group Share (% market value), 2011
Table 11: India Other Hot Drinks Consumer Group Share (% market value), 2011
Table 12: India Tea Consumer Group Share (% market value), 2011
Table 13: India Total Coffee Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 14: India Total Other Hot Drinks Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 15: India Total Tea Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 16: India Coffee Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 17: India Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 18: India Other Hot Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 19: India Other Hot Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 20: India Tea Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 21: India Tea Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 22: India Coffee Consumer Profiles (% consumers by sub-group), 2011
Table 23: India Other Hot Drinks Consumer Profiles (% consumers by sub-group), 2011
Table 24: India Tea Consumer Profiles (% consumers by sub-group), 2011
Table 25: India Hot Drinks Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 26: India Coffee Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 27: India Other Hot Drinks Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 28: India Tea Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 29: India, Overall Hot Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 30: India, Coffee: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 31: India, Other Hot Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 32: India, Tea: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 33: India Hot Drinks Market Value (Indian Rupee million), by Category, 2011
Table 34: India Hot Drinks Market Value (US$ million), by Category, 2011
Table 35: India Hot Drinks Market Volume (Kg m), by Category, 2011
Table 36: India Hot Drinks Market Share (US$ million), by Category, 2011
Table 37: India Hot Drinks Expenditure Per Capita (Indian Rupee), by Category, 2011
Table 38: India Hot Drinks Expenditure Per Capita (US$), by Category, 2011
Table 39: India Hot Drinks Expenditure Per Household (Indian Rupee), by Category
Table 40: India Hot Drinks Expenditure Per Household (US$), by Category
Table 41: India Hot Drinks Market Volume Share (Kg m), by Category, 2011
Table 42: India Hot Drinks Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 43: India Hot Drinks Consumption Per Household (Kg m / Households m), by Category, 2011

List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: India Hot Drinks Value Share (%), by Age Groups, 2011
Figure 3: India Hot Drinks Value Share (%), by Gender, 2011
Figure 4: India Hot Drinks Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: India Hot Drinks Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: India Hot Drinks Value Share (%) by Wealth Groups, 2011
Figure 7: India Hot Drinks Value Share (%) by Busy Lives Groups, 2011
Figure 8: India Coffee Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: India Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: India Other Hot Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: India Other Hot Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: India Tea Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: India Tea Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: India Hot Drinks Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 15: India Hot Drinks Market Share (US$ million), by Category, 2011
Figure 16: India Hot Drinks Expenditure Per Capita (US$), by Category, 2011
Figure 17: India Hot Drinks Expenditure Per Household (US$), by Category

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