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The Future of the Confectionery Market in Italy, to 2016
Canadean Ltd, May 2012, Pages: 85
Product Synopsis
The Future of the Confectionery Market in Italy, to 2016 is the result of Canadean’s extensive market research. The report presents detailed analysis on the Confectionery consumption trends in Italy, historic and forecast Confectionery consumption volumes, and values at market and category level, brand share, and distribution channel data. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Confectionery sales overall, and to know which categories and segments are showing growth in the coming years
Introduction and Landscape
Why was the report written?
- This report provides authoritative and granular data on the Confectionery market in Italy and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them
- Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans
- Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies
What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession including the following recovery period on their discretionary spending and consumer markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched.This report examines the components of change in the market by looking at historic and future growth patterns including the effects of consumers’ behavior on total volumes, values, brands selected, and types of product chosen.
What makes this report unique and essential to read?
The report provides the latest detailed data on dynamics in the Italian Confectionery market, providing marketers with the essential data to understand their own, and their competitors’, position in the market, and the information to accurately identify where to compete in the future.
Key Features and Benefits
Detailed category coverage is provided, covering three product segments that include: Chocolate, Gum, and Sugar Confectionary.
Detailed product sales segmentation (for both volumes and values) is provided, including brand data and sales by distribution channel, at the product category level.
Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 - 2016.
1.2.2 Volume Units and Aggregations
1.2.3 Introduction
1.2.4 Large scale, international, program of online consumer surveys
1.2.5 Nationally Representative results (age, gender)
1.2.6 Parents answered on their children's behalf
1.2.7 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.8 Integrated with industry calling and secondary research
2 Italy Confectionery Market Overview
2.1 Italy Confectionery Market Analysis by Volume
2.1.1 Overall Confectionery Consumption, 2006-16
2.1.2 Per-capita Confectionery Consumption, 2006-16
2.1.3 Confectionery Market Growth Dynamics, by Volume
2.1.4 Confectionery Consumption by Category, 2006-16
2.1.5 Confectionery Consumption - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016
2.2 Italy Confectionery Market Analysis by Value
2.2.1 Overall Confectionery Market Value, 2006-16
2.2.2 Confectionery Market Growth Dynamics, by Value
2.2.3 Confectionery Market Value by Category, 2006-16
2.2.4 Confectionery Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016
3 Italy Chocolate Market Analysis
3.1 Market Growth Dynamics-Chocolate, 2006-16
3.1.1 Chocolate Market Growth Dynamics by Volume, 2006-16
3.1.2 Chocolate Market Growth Dynamics by Value, 2006-16
3.2 Chocolate Consumption Analysis, 2006-16
3.2.1 Chocolate Market by Volume, 2006-16
3.2.2 Chocolate Consumption by Segments, 2006-16
3.3 Chocolate Market Value Analysis, 2006-16
3.3.1 Chocolate Market by Value, 2006-16
3.3.2 Average Consumer Price/ Kg - Chocolate, 2006-2016
3.3.3 Chocolate Market Value by Segments, 2006-2016
3.4 Boxed Chocolate Market Analysis, 2006-16
3.4.1 Boxed Chocolate Market by Volume, 2006-16
3.4.2 Boxed Chocolate Market by Value, 2006-16
3.5 Chocolate Countlines Market Analysis, 2006-16
3.5.1 Chocolate Countlines Market by Volume, 2006-16
3.5.2 Chocolate Countlines Market by Value, 2006-16
3.6 Chocolate Straightlines Market Analysis, 2006-16
3.6.1 Chocolate Straightlines Market by Volume, 2006-16
3.6.2 Chocolate Straightlines Market by Value, 2006-16
3.7 Molded Bars Market Analysis, 2006-16
3.7.1 Molded Bars Market by Volume, 2006-16
3.7.2 Molded Bars Market by Value, 2006-16
3.8 Novelties Market Analysis, 2006-16
3.8.1 Novelties Market by Volume, 2006-16
3.8.2 Novelties Market by Value, 2006-16
3.9 Other Chocolate Market Analysis, 2006-16
3.9.1 Other Chocolate Market by Volume, 2006-16
3.9.2 Other Chocolate Market by Value, 2006-16
3.1 Chocolate Market Volume Analysis by Brands, 2008-11
3.11 Chocolate Market Value by Distribution Channel, 2008-11
4 Italy Gum Market Analysis
4.1 Market Growth Dynamics- Gum, 2006-16
4.1.1 Gum Market Growth Dynamics by Volume, 2006-16
4.1.2 Gum Market Growth Dynamics by Value, 2006-16
4.2 Gum Consumption Analysis, 2006-16
4.2.1 Gum Market by Volume, 2006-16
4.2.2 Gum Consumption by Segments, 2006-16
4.3 Gum Market Value Analysis, 2006-16
4.3.1 Gum Market by Value, 2006-16
4.3.2 Average Consumer Price/ Kg - Gum, 2006-2016
4.3.3 Gum Market Value by Segments, 2006-2016
4.4 Bubble Gum Market Analysis, 2006-16
4.4.1 Bubble Gum Market by Volume, 2006-16
4.4.2 Bubble Gum Market by Value, 2006-16
4.5 Chewing Gum Market Analysis, 2006-16
4.5.1 Chewing Gum Market by Volume, 2006-16
4.5.2 Chewing Gum Market by Value, 2006-16
4.6 Gum Market Volume Analysis by Brands, 2008-11
4.7 Gum Market Value by Distribution Channel, 2008-11
5 Italy Sugar Confectionery Market Analysis
5.1 Market Growth Dynamics- Sugar Confectionery, 2006-16
5.1.1 Sugar Confectionery Market Growth Dynamics by Volume, 2006-16
5.1.2 Sugar Confectionery Market Growth Dynamics by Value, 2006-16
5.2 Sugar Confectionery Consumption Analysis, 2006-16
5.2.1 Sugar Confectionery Market by Volume, 2006-16
5.2.2 Sugar Confectionery Consumption by Segments, 2006-16
5.3 Sugar Confectionery Market Value Analysis, 2006-16
5.3.1 Sugar Confectionery Market by Value, 2006-16
5.3.2 Average Consumer Price/ Kg - Sugar Confectionery, 2006-16
5.3.3 Sugar Confectionery Market Value by Segments, 2006-16
5.4 Caramels & Toffees Market Analysis, 2006-16
5.4.1 Caramels & Toffees Market by Volume, 2006-16
5.4.2 Caramels & Toffees Market by Value, 2006-16
5.5 Gums & Jellies Market Analysis, 2006-16
5.5.1 Gums & Jellies Market by Volume, 2006-16
5.5.2 Gums & Jellies Market by Value, 2006-16
5.6 Hard Boiled Sweets Market Analysis, 2006-16
5.6.1 Hard Boiled Sweets Market by Volume, 2006-16
5.6.2 Hard Boiled Sweets Market by Value, 2006-16
5.7 Medicated Confectionery Market Analysis, 2006-16
5.7.1 Medicated Confectionery Market by Volume, 2006-16
5.7.2 Medicated Confectionery Market by Value, 2006-16
5.8 Mints Market Analysis, 2006-16
5.8.1 Mints Market by Volume, 2006-16
5.8.2 Mints Market by Value, 2006-16
5.9 Other Sugar Confectionery Market Analysis, 2006-16
5.9.1 Other Sugar Confectionery Market by Volume, 2006-16
5.9.2 Other Sugar Confectionery Market by Value, 2006-16
5.1 Sugar Confectionery Market Volume Analysis by Brands, 2008-11
5.11 Sugar Confectionery Market Value by Distribution Channel, 2008-11
6 Methodology
6.1 About Canadean
6.2 Disclaimer
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