The Future of the Prepared Meals Market in Italy, to 2016

Canadean Ltd, May 2012, Pages: 71

Product Synopsis
The Future of the Prepared Meals Market in Italy, to 2016 is the result of Canadean’s extensive market research. The report presents detailed analysis on the Prepared Meals consumption trends in Italy, historic and forecast Prepared Meals consumption volumes and values at market and category level, brand share and distribution channel data. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Prepared Meals sales overall and to know which categories and segments are showing growth in the coming years

Introduction and Landscape
Why was the report written?
- This report provides authoritative and granular data on the Prepared Meals market in Italy and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them
- Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans
- Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies

What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession including the following recovery period on their discretionary spending and consumer markets have been no exception. While the country by country market changes have varied, no country has been left totally untouched.This report examines the components of change in the market by looking at historic and future growth patterns including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen.

What makes this report unique and essential to read?
The report provides the latest, detailed data on dynamics in the Italian Prepared Meals market, providing marketers with the essential data to understand their own, and their competitors’ position in the market and the information to accurately identify where to compete in the future.

Key Features and Benefits
Detailed category coverage is provided, covering three product segments that include: Pizza, Ready Meals, Meal Kits.

Detailed product sales segmentation (for both volumes and values) is provided, including brand data and sales by distribution channel, at the product category level.

Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily indentify the key areas in which they want to compete in the future.

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 - 2016.
1.2.2 Volume Units and Aggregations
1.2.3 Introduction
1.2.4 Large scale, international, program of online consumer surveys
1.2.5 Nationally Representative results (age, gender)
1.2.6 Parents answered on their children's behalf
1.2.7 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.8 Integrated with industry calling and secondary research
2 Italy Prepared Meals Market Overview
2.1 Italy Prepared Meals Market Analysis by Volume
2.1.1 Overall Prepared Meals Consumption, 2006-2016
2.1.2 Per-capita Prepared Meals Consumption, 2006-2016
2.1.3 Prepared Meals Market Growth Dynamics, by Volume
2.1.4 Prepared Meals Consumption by Category, 2006-2016
2.1.5 Prepared Meals Consumption - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016
2.2 Italy Prepared Meals Market Analysis by Value
2.2.1 Overall Prepared Meals Market Value, 2006-2016
2.2.2 Prepared Meals Market Dynamics, by Category, by Market Value, 2006-16
2.2.3 Prepared Meals Market Value by Category, 2006-2016
2.2.4 Prepared Meals Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016
3 Italy Pizza Market Analysis
3.1 Market Growth Dynamics- Pizza, 2006-2016
3.1.1 Pizza Market Growth Dynamics by Volume, 2006-2016
3.1.2 Pizza Market Growth Dynamics by Value, 2006-2016
3.2 Pizza Consumption Analysis, 2006-2016
3.2.1 Pizza Market by Volume, 2006-2016
3.2.2 Pizza Consumption by Segments, 2006-2016
3.3 Pizza Market Value Analysis, 2006-2016
3.3.1 Pizza Market by Value, 2006-2016
3.3.2 Average Consumer Price/ Kg - Pizza, 2006-2016
3.3.3 Pizza Market Value by Segments, 2006-2016
3.4 Chilled Pizza Market Analysis, 2006-2016
3.4.1 Chilled Pizza Market by Volume, 2006-2016
3.4.2 Chilled Pizza Market by Value, 2006-2016
3.5 Frozen Pizza Market Analysis, 2006-2016
3.5.1 Frozen Pizza Market by Volume, 2006-2016
3.5.2 Frozen Pizza Market by Value, 2006-2016
3.6 Pizza Market Volume Analysis by Brands, 2008-11
3.7 Pizza Market Value by Distribution Channel, 2008-11
4 Italy Ready Meals Market Analysis
4.1 Market Growth Dynamics- Ready Meals, 2006-2016
4.1.1 Ready Meals Market Growth Dynamics by Volume, 2006-2016
4.1.2 Ready Meals Market Growth Dynamics by Value, 2006-2016
4.2 Ready Meals Consumption Analysis, 2006-2016
4.2.1 Ready Meals Market by Volume, 2006-2016
4.2.2 Ready Meals Consumption by Segments, 2006-2016
4.3 Ready Meals Market Value Analysis, 2006-2016
4.3.1 Ready Meals Market by Value, 2006-2016
4.3.2 Average Consumer Price/ Kg - Ready Meals, 2006-2016
4.3.3 Ready Meals Market Value by Segments, 2006-2016
4.4 Ambient Ready Meals Market Analysis, 2006-2016
4.4.1 Ambient Ready Meals Market by Volume, 2006-2016
4.4.2 Ambient Ready Meals Market by Value, 2006-2016
4.5 Dried Ready Meals Market Analysis, 2006-2016
4.5.1 Dried Ready Meals Market by Volume, 2006-2016
4.5.2 Dried Ready Meals Market by Value, 2006-2016
4.6 Chilled Ready Meals Market Analysis, 2006-2016
4.6.1 Chilled Ready Meals Market by Volume, 2006-2016
4.6.2 Chilled Ready Meals Market by Value, 2006-2016
4.7 Frozen Ready Meals Market Analysis, 2006-2016
4.7.1 Frozen Ready Meals Market by Volume, 2006-2016
4.7.2 Frozen Ready Meals Market by Value, 2006-2016
4.8 Ready Meals Market Volume Analysis by Brands, 2008-11
4.9 Ready Meals Market Value by Distribution Channel, 2008-11
5 Italy Meal Kits Market Analysis
5.1 Market Growth Dynamics- Meal Kits, 2006-2016
5.1.1 Meal Kits Market Growth Dynamics by Volume, 2006-2016
5.1.2 Meal Kits Market Growth Dynamics by Value, 2006-2016
5.2 Meal Kits Consumption Analysis, 2006-2016
5.2.1 Meal Kits Market by Volume, 2006-2016
5.2.2 Meal Kits Consumption by Segments, 2006-2016
5.3 Meal Kits Market Value Analysis, 2006-2016
5.3.1 Meal Kits Market by Value, 2006-2016
5.3.2 Average Consumer Price/ Kg - Meal Kits, 2006-2016
5.3.3 Meal Kits Market Value by Segments, 2006-2016
5.4 Ambient Meal Kits Market Analysis, 2006-2016
5.4.1 Ambient Meal Kits Market by Volume, 2006-2016
5.4.2 Ambient Meal Kits Market by Value, 2006-2016
5.5 Chilled Meal Kits Market Analysis, 2006-2016
5.5.1 Chilled Meal Kits Market by Volume, 2006-2016
5.5.2 Chilled Meal Kits Market by Value, 2006-2016
5.6 Frozen Meal Kits Market Analysis, 2006-2016
5.6.1 Frozen Meal Kits Market by Volume, 2006-2016
5.6.2 Frozen Meal Kits Market by Value, 2006-2016
5.7 Meal Kits Market Value by Distribution Channel, 2008-11
6 Methodology
6.1 About Canadean
6.2 Disclaimer

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