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Global Market Review of Gin – Forecasts to 2016
just-drinks, Jan 2012, Pages: 40
This latest edition of the popular review of the global gin market provides over 30 data tables of essential market consumption volumes. Providing both historic and forecast data and key brand performance in the world's key markets, this report is the definitive guide to how this exciting sector will develop.
Use this report to establish where the future growth opportunities lie in the global gin sector - find out what brand strategies will be most successful and which markets will grow.
The global gin market represented some 46.6m cases in 2010. Between 2009 and 2010, the global market increased by 2%. The US is easily the largest market after stripping out low-priced brands, with a 37.8% share, followed by Spain at 11.5% and the UK at 9.1%.
The real cause for excitement is the growth at the top end of the market. Hendrick’s global brand director Julie Page says: “There are a lot of similarities between the big three markets in that there are long-established and good-quality but standard gins. These are really not developing to any great extent and they don’t seem to be bringing new consumers in. Whereas the real excitement in these markets is led by the newer super-premium gins such as Hendrick’s.”
The report is broken down into the following sections:
Chapter 1: Scope of the market and recent performance
This chapter reviews where the current sector is in performance terms, providing a table of global historic, actual (2010) and forecast data on key markets to 2016. It discusses how the global market spread has been limited, the dominance of the Philippines and analyses the market from a value perspective.
Chapter 2: Marketing issues
The following key topics are discussed at length here, with exclusive interviews with the leading brand managers:
- The premium future for gin
- The need for more innovation
- Creating points of difference
- The role of classic cocktails
- How gin is featuring in ready-to-drink (RTD) cocktails
- The generational challenge
- The need for consumer education
Chapter 3: Country reports
All major markets are analysed at length with data comprising the historic and latest volumes of the top brands and brand owners in each market.
Chapter 4: Corporate structure
This chapter provides an overview of the global corporate structure within the category.
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